| Assignment: Audience Analysis Paper | Write a 1,050- to 1,200-word paper addressing a situation in which you are called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. Knowing communication must always be designed with the audience in mind, answer:
Format your paper consistent with APA guidelines including a Reference Page. |
Audience Analysis Introduction This assignment help paper analyzes the characteristics of audience that must be considered by presenter at an 
in-person meeting to a group of stakeholders. It includes recommendations for communication channels that may be used by presenter for making effective presentation to effectively communicate with the audiences and ensure that message is effectively understood by audiences.
Characteristics of the Audience Company stakeholders have belonged to different nations, cultures, compositions, demographic, etc that may create challenges for presenter to communicate with them to present quarterly sales information at an in-person meeting. The presenter needs to be aware from each person interest that is a part of the audience. Understanding the audience or stakeholders make it easier for presenter to communicate with them effectively, so he should identify the characteristics of the audiences (Verderber, Sellnow & Verderber, 2011). It can use the internet and company records to gather preliminary information of the stakeholders that can help them to identify the characteristics of them. It must consider the demographic characteristics of audiences for making effective presentation. Understanding of the demographic characteristics is beneficial for presenter to consider the possible areas of diversity in audiences, while making presentation. Demographic characteristics of group include age groups, areas of residence, gender, education level, socioeconomic status, family background, cultural background and political preferences, etc (Walker, 2010). Different demographic areas have their different culture, language, religions, preferences, etc. These differences may create barriers for presenters to effectively communicate with audience in an effective manner. Analysis of the demographic characteristics will help the presenter to determine the style, content and way of a presentation by increasing the interest of audience.
Presenter should also consider the psychographic characteristics of the stakeholders to understand the nature of them. Psychographic characteristics include the beliefs, values, attitude, interest, knowledge and behaviors of people. Knowledge of the audience background and behavior is helpful for presenter to effectively communicate and motivate them to participate into the meeting, which would increase the effectiveness of communication (Wood, 2011). Understanding of the demographic and psychographic characteristics of the audiences will also help the presenter to get thinking about what the audience needs to know about the topic and the way of presenting information. If you need Audience Analysis case study assignment help then do let us know.
Appropriate Communication Channels While selecting the appropriate communication channel to communicate with audiences, presenter should consider the several factors. He/she should identify the characteristics of people, quantity of the audiences and the way of them to obtain information. The presenter can calculate the cost of communicating and can consider the complexity faced by them to communicate with audiences with appropriate communication channel. There are several formal and informal ways of communication that can be used in business. In public speaking or speaking to a diverse group of people, presenter is necessary required to remember interest of audiences (Johnson, Rickel & Lester, 2000). This sales meeting should be done in formal structure to make the presentation effective and continue with an informal question and answer session. In sales meeting, presenter should used communication channels, which are effective to facilitate face-to-face interaction because it will allow the presenter and audiences to communicate and participate in meeting effectively. Face-to-face delivery also provides the benefit of nonverbal communication and immediate feedback to presenter, which minimizes the misinterpretation of message. The presenter needs to pay attention on body language, eye contact, gestures, facial expressions, posture and other aspect of appearance, space, time and language during the meeting (Lehman & DuFrene, 2010). It should also utilize visual ads such as a presentation on a big screen displaying the quarterly sales information including charts, diagrams, tables, graphs, spreadsheets and power point presentations, which would be effective to represent the company sales information to stakeholders in more effective manner. Visual aids are the beneficial for the audiences because it allows them to understand the message or financial information from hearing and seeing the presentation.
Considerations for a Diverse Audience A presenter keeps in mind several cultural, religions, values, traditional related aspects during the meeting to a group of stakeholders. He/she needs to be considered characteristics of group such as gender, age, social class, origin, religion, sexual orientation, and physical ability, when presenting organizational data for a diverse audience. The diverse audiences create challenges for the presenter in meeting as it affects the ability of presenter to consider all the cultures effectively. It should face these challenges through establishing clear communication channels that will allow them to open dialogue with the stakeholders (Rubin & Babbie, 2010). To ensure that the message is effectively understood by the audience, presenter should consider the characteristics of diversified audiences. The age group, gender, language, education of the individual within the group will be considered to ensure that the data is understood by each member. Presenter must consider the need of the stakeholders including managers, salespeople, and customers, while making an effective presentation. Stakeholders want to know about the revenue and losses of the company and also the potential performance. The language used in the presentation should be known by all people and if it is not then there should be a translator to convey the message in their respective language (Warren & Fassett, 2010). At the same time, presentation should not include any religious sign as it may affect the interest of audiences from different culture. It represents that each group have their different need that must be considered by presenter during the quarterly sales meeting otherwise it cannot achieve the objectives of meeting.
Effective Message Presenter will need to make sure the message is completed and easily understood by the stakeholders. If the audience cannot carry-out the entire message from the meeting then it is pretty much a waste of everyone’s time and create negative image of company within the stakeholders. So, presenter should make sure that the message is clear and to the point (Teeni, 2001). To ensure that the message is communicated effectively, the presenter should conduct a feedback session with the audience in which all will interact with each other to show their issues and doubts related to sales data and to present the possible solutions. It would also be effective to increase the organizational profitability. The interaction and participation of the audience in concern of the visual aids, charts, diagrams, tables, graphs, etc also reinforces the effectiveness of message. At the same time, increase in the performance targets, suggestions from audience are some of the other measures to ensure that the message was communicated effectively in the desired manner(Krizan, Merrier, Logan & Williams, 2010).
Conclusion On the basis of above discussion, it can be recommended that a presenter should use face-to-face channel in delivering a message related to company facts. Presenter should consider the characteristics of audiences to develop the effective presentation.
References Johnson, W.L., Rickel, J.F. & Lester, J.C. (2000). Animated Pedagogical Agents: Face-to-Face Interaction in Interactive Learning Environments, International Journal of Artificial Intelligence in Education, 11, 47-78. Krizan, A.C., Merrier, P., Logan, J.P. & Williams, K.S. (2010). Business Communication (8th ed.). USA: Cengage Learning. Lehman, C.M. & DuFrene, D.D. (2010). Business Communication (16th ed.). USA: Cengage Learning. Rubin, A. & Babbie, E.R. (2010). Research Methods for Social Work (7th ed.). USA: Cengage Learning. Teeni, D. (2001). Review: A Cognitive-Affective Model of Organizational Communication for Designing IT, MIS Quarterly, 25 (2), 251-312. Verderber, R.F., Sellnow, D.D. & Verderber, K.S. (2011). The Challenge of Effective Speaking (15th ed.). USA: Cengage Learning. Walker, R. (2010). Strategic Management Communication for Leaders (2nd ed.). USA: Cengage Learning. Warren, J.T. & Fassett, D.L. (2010). Communication: A Critical/Cultural Introduction. USA: SAGE. Wood, J.T. (2011). Communication in Our Lives (6th ed.). USA: Cengage Learning.
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