To: Marketing team
From: Advertising Agency
Date: March 10, 2017
Sub: Effective advertisement of green tea.
The main objective of our marketing assignment help experts is that advertisement is to provide effective information about the benefit of green tea for health. It also provides awareness to enhance the knowledge about green tea for reducing the weight and control obesity (See the YouTube link at the end of reference).
Effective Critique in Targeting a Market
Green tea is one of the best teas at present time that is beneficial for health for beverages users in reducing fat and controlling obesity (Brown, 2010). The green tea is a product made from green leaves of Camellia Sinensis plant (Klatz & Goldman, 2004). Green tea maintains the metabolism of body that use calories for energy and help in avoiding fat storage in the body (Medline Plus, 2012). Further, the use of regular green tea would reduce weight according to given instruction plan (Brown, 2010). The ad is also helpful in curbing appetite, burn more calories, burn belly fat, improve mental alertness and thinking and control low blood pressure (Medline Plus, 2012). But at the same time of marketing, it may be less effective as the humor in ad is quite negative as lady that is becoming slim due to tea was looking pregnant, which may affect the target market.
Intend Target of advertisement
The green tea advertisement targets to health conscious person such as fat reducing person, mental alertness person and cancer control person of all age group except age group below12 (Tiffen, & Gittins, 2004). The main target of the ad is fat ladies as they are more conscious for their health and look than others. Further, green tea marketing advertisement also targets basically medium income and high income class people that are capable to purchase this product and can take benefits of green tea in their health related problems as it is quite expensive in comparison of normal tea (Brown, 2010). Moreover, this advertisement also impacts over the culture in which people takes several types of other beverages in their daily life such as hot coffee, cold coffee, black tea, lemon tea and milk tea (Caballero, 2009). All these culture of taking beverages in early morning is basically harmful in some extent specifically coffee and milk tea that increase blood pressure and disturb metabolic system through gastric problem in stomach that is shows through its tagline (Caballero, 2009). Therefore, green tea advertisement targets this early morning culture of people through removing the gas problem of people (Caballero, 2009). Further, addition to this, the green teal advertisement also targets the modern youth generation life style, basically the girls that want slim and trim body for beautiful looks and keep physical body maintain to avoid public mockery due to fat body (Glowacki, 2010).
Consumer Need Fulfillment
Through the green tea advertisement, the needs of consumer that are being tried to fulfill by advertisers are weight loss without much exercise, control low blood pressure in place of excessive use of medicine and control gastric problem among them (Lluch, 2011). This advertisement assignment writing help also fulfills the need of looking beautiful among girls as a fat girl is looking slim and beautiful after using green tea (Medline Plus, 2012).
Effectiveness in Targeting the Consumer
The advertisement is effective in targeting the consumer quite effectively as it highlights the problems or consequences regarding the health problems and solution processes for people (Hoyer & Macinnis, 2009). The advertisement is describing the obesity problem in the ad that attracts the people, who are facing this problem (Hoyer & Macinnis, 2009). Apart from this, advertisers would also highlight about confusion of people in the selection of right medicine for keeping body mentally and physically fit and fine, which is also effective to attract the target customers (Hoyer & Macinnis, 2009). Therefore as per marketing help of assignment experts , advertisers would prove the effectiveness of advertisement that green tea advertisement is helpful for people in the selection to solve health related problems without any side-effect and to get a fit and slim body.
Persuasive of Advertisement concerned to Objectives
Presently our assignment help experts says that, people are using several beverages in their daily life for fulfilling the needs and also facing several side effects of beverages and fast-food culture (Brown, 2010). In this context, people try to find-out best option of beverages or other option that fulfill their needs and also remove the side effects of beverages (Brown, 2010). In this situation, advertisement is creating persuasive impact among people to reduce the obesity problem that is increasing among the people in world quite rapidly. Further, the advertisement objective is also concerned to provide information and awareness to enhance the knowledge about green tea for reducing weight and control obesity that are the necessity of people in their daily life.
Persuasive Technique of Advertisement
The persuasive technique that is being used in the ad is humor of people for the improvement of mental alertness. In the ad, the benefit of green tea to reduce fat is shown with a humor sense that increases its effectiveness to attract the customers. Further, attractive figure of girl due to slim and trim body is also attracting to potential customers that is related to persuasive technique of sex as in the advertisement sex is shown in a smooth manner.
Recommendation for Advertising of New Product
The effective and humor appeal of massage through advertisement plays an effective role to influence the people and convert the mood for purchasing the product that enhances company’s profit and establishes the company in the competitive market. In this regard, according to the health consciousness of people and benefits of green tea, the recommendation of this type advertisement for company’s new product would also become beneficial. Therefore, the objective of the advertisement is useful to provide effective information and awareness to enhance the knowledge about green tea importance in reducing the weight and control obesity that would become profitable for company.
Brown, A. (2010). Understanding Food: Principles and Preparation. USA: Cengage Learning.
Caballero, B. (2009). Guide to Nutritional Supplements. USA: Academic Press.
Glowacki, H.G. (2010). And Then They Asked God. USA: Xlibris Corporation.
Hoyer, W.D & Macinnis, D.J. (2009). Consumer Behavior. USA: Cengage Learning.
Klatz, R & Goldman, B. (2004). Anti-aging therapeutics. USA: American Academy of Anti-Aging Med.
Lluch, A.A. (2011). Lose Up to 10 Pounds in 2 Weeks. China: WS Publishing Group.
Medline Plus (2012). Green Tea. Retrieved February 16, 2012, from http://www.nlm.nih.gov/medlineplus/druginfo/natural/960.html
Tiffen, R & Gittins, R. (2004). How Australia compares. Australia: Cambridge University Press.
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HR Linkage Model Assignment Help for Shire Pharmaceuticals
HR Linking Model:
A framework that is used to determine and depict the relationship between HR activities and strategy of organization can be defined as HR linking model (Bondarouk, Ruėl & Looise, 2011). With the help of this human resource assignment help model, Shire Pharmaceuticals is enabled to minimize the cost, while building the competencies among human as per the requirement of business strategy. HR linking model is described below on the basis of different categories:
Customer Perspective: HR linking model of Shire Pharmaceuticals enables the organization to create such capabilities that are perceived by its customers in context of human resources. The strategy of this company is mainly focused to provide quality services in less cost to its customers. For example: by linking strategy to the operations, organization is engaged to treat human resources as business partners that help to increases employee engagement and competencies. The employee engagement at workplace increases quality and quantity of their performance that ultimately serves the customer oriented strategic objectives (Swansburg & Swansburg, 2002). At the same time, organizational strength is also an important aspect for customers that are facilitated by obtaining right number of people at the right time.
In order to satisfy the customers, it is quite essential for pharmaceutical organization to provide quality in their products. By facilitating competent staff at the right time and place, this organization is enabled to create effective image among customers. The establishment of integrated technology infrastructure such as SAP is also facilitated for exchanging best practices among HR. It helps to improve and control their performance that drives organization to achieve customer associated objectives effectively. In order to understand the value that implemented in HR activities, customer support is used as a measure (Wong, 2010). Customer perception in regard to customer support services is accessed to analyze employee engagement and competitive capability.
Financial Perspective: The HR value that is created to facilitate strategic, operational and customer perspectives contributes a lot in the achievement of financial perspectives. There are two financial objectives in concern of human resource such as maximization of human capital and minimization of cost. The HR linkage model provides a framework through which Shire Pharmaceutical will enable to plan adequate and appropriate strategies and procedures for potential and existing human resources. It helps to maintain supply of human resource as per the requirements of organizational needs. The deliberate supply of human resource is quite helpful to maintain the operational efficiency and effectiveness among human resources (Armstrong, 2003). It enables Shire Pharmaceutical to provide the quality services.
For example given by our online assignment help experts: Shire Pharmaceutical’s HR linking model is also facilitated an effective floor for communication. Due to this, the given organization is enabled to analyze such HR training needs that are essential to achieve organizational strategy and objectives accordingly. With this, the organization will be able to identify and enhance HR skills, competencies and knowledge in the direction of integrated goals. It is effective to enhance human capital for achieving organizational objectives, while maintaining the cost (Swansburg & Swansburg, 2002). In order to measure financial perspective, Shire Pharmaceutical is engaged to make comparison between HR department cost and the value that is created by it within the specific time period.
Strategic Perspective: The strategic perceptive of the HR linking Model will help Shire Pharmaceuticals to improve the capability of organization through the strategic competencies that would focus and improve the talent of organization. The HR linking strategy describes the improvement in the culture of organization through which management can integrate its all operations to produce quality products (Hailey, Farndale & Truss, 2005). Therefore, the strategic perspective of linking model emphasizes on the overall development of employees by that Shire Pharmaceuticals could achieve the objectives that are defined in company’s HR Scorecard (Makhijani, Rajendran & Creelman, 2009).
The perspective of strategy assignment help also facilitates the Pharma organization of know the cost per hiring, which help to justify the cost of its products. The higher quality of R&D staffs helps the organization to innovate the new product for fulfilling the needs and requirements of customers (Walker & Randall, 2001). On the other hand, the higher quality of operational staff helps to produce the quality products that could also add value in the product and to reduce the cost of hiring. This perspective of HR Linking Model shows the requirement of alignment related to the all operations that could be beneficial to improve the competency of employees at workplace.
Operation Perspective: The operation perspective of HR linking model is effective for Shire Pharmaceuticals because it is used by the management to measure the success of HR by measuring operational excellence. The operational perspective focuses the three areas of Shire Pharmaceuticals such as staffing, engineering, and HR procedures and proceedings (Hailey, Farndale & Truss, 2005). This perspective facilitates the HR management to select the best person for the respective operation by that organization can produce the quality products to satisfy the customers’ willingness for making huge profits for business. With the help of operation linking strategy, organization makes its significant HR procedures that decide how the work force would be used in the activities of parental organization and strategic business unit for making significant profits at organizational level along with the strategic business unit level (Wright, Snell & Jacobsen, 2003).
These strategies satisfy the productive employees and encourage them for using their best efforts to produce competitive products to maintain the competency of organization with the help of HR Scorecard’ objectives. This perspective also focuses on the HR Scorecard’s dimension regarding the high-performance work system and also changes the working environment of the organization (Makhijani, Rajendran & Creelman, 2009). It makes several functions for completing the objectives of Shire’s HR management.
Armstrong, M. (2003). A Handbook of Human Resource Management Practice (9th ed.). Great Britain: Kogan Page Publishers.
Bondarouk, T., Ruėl, H. & Looise, J.C. (2011). Electronic HRM in Theory and Practice. UK: Emerald Group Publishing.
Hailey, V.H., Farndale, E. & Truss, C. (2005). The HR department’s role in organizational performance. Human Resource Management Journal, 15(3), 49-66.
Heneman, R.L. & Greenberger, D.B. (2002). Human resource management in virtual organizations. USA: IAP.
Makhijani, N., Rajendran, K. & Creelman, J. (2009). Managing Human Capital in Indonesia. Pustaka Alvabet.
Swansburg, R.C. & Swansburg, R.J. (2002). Introduction to Management and Leadership for Nurse Managers (3rd ed.). USA: Jones & Bartlett Learning.
Walker, G. & Randall, J. (2001). MacDonaldDesigning and implementing An HR scorecard. Human Resource Management, 40(4), 365–377.
Wong, Z. (2010). Human Factors in Project Management: Concepts, Tools, and Techniques for Inspiring Teamwork and Motivation. USA: John Wiley and Sons.
Wright, P.M., Snell, S.A. & Jacobsen, P.H. (2003). Current Approaches to HR Strategies: Inside-Out vs. Outside-In. Retrieves from http://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?article=1040&context=cahrswp
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To: Senior Manager, ABC Ltd.
Date: 24th May, 2011
Sub: Public Relation Plan
Our assignment help experts selected the ABC car ltd. ABC Ltd is car making company dealing in luxury cars for its target market. The company is engaged in manufacturing of luxurious and sports cars for its customers in different
markets. The company is engaged only in the production of premium and sports cars for its customers with more efficient technologies and fuel efficiency. It is because in today’s market, consumers are more conscious towards the use of luxurious products, so it has become important for the organizations to have effective relation with them in order to accomplish their needs and desires and to attract them for the organizational products and services (Smith 2004).
The target audience of the company is the people within age group of 20 to 35 with high income level as sports and premium cars are mainly preferred by these types of audiences. Company targets the market on the basis of age and income demographics as people within the young age and high income group will prefer more to the products and services of the customers. The market research and analysis depicts that company is facing problem with effective public relation plan that is affecting its competitiveness within the industry. Finding reveals that, the company immediately needs a PR plan to establish a strong relationship with its customers, employees and stakeholders. Public relation activities help the organizations to be sustainable in competitive environment (Garcia 2010).
Public Relation Activities
Public relation activities play an important role in the growth of an organization. It is a tool to facilitate strong relationship with people of the organization. ABC Ltd needs to follow specific public relation activities in order to attract maximum number of customers in compare to its competitors (Lee 2006). As per business assignment help experts, Following are some of the PR activities that will be used for whole year to increase revenue for the company:
To conduct workshops: The ABC Ltd. has option to conduct workshop in the weekends to build strong relationship with its customers. It is a very effective tool to enhance customer relationship. Most of the customers feel attachment with the company providing maximum benefits to the customers. At the same time, this will provide an opportunity to employees to interact with the customers in order to satisfy them better (Gregory 2004). During workshops customers would be able to obtain the services of free car checkups and many more.
Social welfare activities: ABC Company also has the option to conduct social welfare activities such as blood donation camp, educational camp etc. for the society in order to maintain strong public relation. This will help to interact with the public and to aware them about the organizational activities that may lead high customer volume for organization.
Charitable donation: The Company will also have charitable donations in order to build a good relationship within the society. The donation given to the charitable trust will seek the attention of the society and may lead to establishing a good relation with them. In today’s competitive environment, this activity is being followed by most of the organizations. (Ames 2010).
Event sponsorship: Event sponsorship is another effective PR activity that ABC Ltd can follow to maintain good relation with the society. It will sponsor different types of functions taking place in the society to strike into the customers mind. This will not only help to increase the customer base for the company but will also ensure a loyal customer base for the company.
Regular meetings and feedback sessions: The Company will have regular meeting with the stakeholders to listen their suggestions and problems. This would help to build a strong relationship with the stakeholders of the company. At the same time, it will enable the organization with information regarding effectiveness of it public relation activities (Hoy, Raaz & Wehmeie 2007).
Factory tours: At the same time, the company will also arrange factory tour for its employees to enhance their skill as well as to establish good relationship. The arrangement of this tour will help to retain the key employees in this competitive environment. At the same time, it will also help to sort-out the minor difficulties arising in the car with the help of this factory tour. At the same time, it will also help to build effective relationship with customers as they will know about the manufacturing process and quality determination.
PR Plan Objectives
In relation to this PR plan, following are the objectives of this plan that will determine effectiveness of the plan:
• To increase the number of target audience by 20% till 2012
• To increase business profitability through increase in customer base and market share
• To establish a strong relationship with its stakeholders and to manage their interest with organizational goals
Action Intended to Attain Objective
It is very important for the organizations to have effective actions in order to attain its PR objectives. The effectiveness of these actions will ensure effective public relation of the company. In order to effectively attain the objectives of its PR, ABC Ltd. will use following activities:
Directing and coordinating authorities: The ABC Ltd. will direct the personnel responsible for PR activities in order to attain the objectives. Pressure from the higher management can help organization to attain organizational objectives effectively with the help different PR activities (Gregory 2004). At the same time, the PR activities are not concerned with a single department, so effective coordination is very important between the departments to attain the objectives effectively. The effective coordination will help to attain objectives of ABC Ltd. successfully.
To facilitate control: Effective control is also very important for the organization to successfully attain business objective. Effective control will set a standard to accomplish the activities effectively to achieve organizational objective (Cavia & Huertas 2006). The proper control over PR activities would be effective for the business assignment help to determine competitive advantage and to achieve the PR plan objectives.
To establish and maintain effective collaboration: In order to attain the objectives of PR plan, organization will also have effective collaboration with suppliers as well as with supportive organizations to effectively satisfy the customer. It will ensure constant flow of the accessories and at the same time, it will also be able to increase its customer base. The effective collaboration will help to meet the customer requirement more effectively.
To provide technical assistance: Organization also has the option to provide technical assistant to the customers as well as its stakeholders in order to attain the objectives successfully. It will increase the trust among the suppliers as well as the other stakeholders to constantly provide its support to the organization (Ni 2006).
Propose regulation and recommendation: ABC Company also has option to propose the regulation and recommendation in respect of safe and secure use of the luxury cars. This will helps to increase goodwill in the market as well to increase customer base for the organization. At the same time, organization will also assist in developing a common agreed standard of driving sports car to attain the objectives.
Effective Media Selection
The selection of effective media is also very important for the organization to effectively attain the objectives. The selection of effective media can help organization to put their way effectively. The organization has several options to choose in order to attain the objectives effectively (Smith 2010). The company can effectively carry out their actions needed to attain the objectives successfully with the use of effective media. The electronic media as well as print media both will be effective to successfully keep their ways in front of its public. In order to establish coordination, the organization can use notice board, meetings to communicate effectively throughout organization (Gregory 2004). Other means of media that it can use are letter pad, newspapers, internet etc. to attain the objective successfully.
Timeline for PR activities
The timeline of these PR activities will discuss about the time duration of these activities in one calendar year. The timeline will determine the effectiveness of activities in terms of their time taken (Austin & Pinkleton 2001). The timeline will also discuss in brief about the starting and completion of each PR activity of the organization. Following is the timeline for the PR activities of ABC Ltd.
PR Activities Starting date Closing date
To conduct workshops 01/06/2011 31/07/2011
Social welfare activities 01/08/2011 30/09/2011
Charitable donation 01/10/2011 31/10/2011
Event sponsorship 01/11/2011 31/12/2011
Event sponsorship 01/01/2012 29/02/2012
Regular meeting 01/03/2012 31/03/2012
Factory tours 01/04/2012 31/05/2012
List of Happenings
• June- Able to provide better customer service through workshops
• July- Will increase customer base for the organization
• August- Educational camp will enhance goodwill of the organization in the market
• September- Organizing blood donation camps may change mindset of people that big organizations are only meant for making money
• October- Donation camp will enhance creditability of company in the market
• November- It may also attract the attention of perspective buyers will to buy luxurious cars
• December- The company would be known among the mass of people
• January- The revenue of the company may likely to increase
• February- The companies market share will increase and it would be having a good base of loyal customers
• March- Regular meeting and feedback session will help organization to analyze the situation well and it would be able to concentrate its focus on improving the situation
• April- Factory tour will enhance capabilities of its workers
• May- It will be able to explore the capabilities of workers effectively to meet requirement of organization
Contingency plan refers the planning of additional or alternative plan in case of the failure of main plan or in case of its ineffectiveness. It is generally a tool to tackle the situation in case of crisis or anything same like that. The need of the contingency plan arises due to increase in failure of the activities for the organization (Henslowe 2003). In order to make the contingency plan for these PR activities, the key risk factors for the organization will be determined. The contingency plan will help organization to look for the alternative of its PR activities.
In relation to PR activities of ABC Ltd, the contingency plan will aims at developing alternatives for the organization in case of these activities failure. Conducting of workshop may fail due to some reason in that case the organization may opt for alternatives like regular checkup of cars on daily basis (Grunig, Grunig & Toth 2007). Also, if it is not able to conduct social welfare activities, it can donate the amount in some government relief fund to help the society. In addition to this, the organization can set up a separate department to look after the activities of it public relation to meet the objectives successfully.
The above discussed PR plan would be very effective for the ABC Ltd. to establish a healthy relation with its stakeholder. In accordance with this, the plan would also help to satisfy better its target audience as well as the target market. Focusing on the high income segment of the customers to build relation will definitely increase the market share for the company. The effective use of media element like internet and television will help effectively to communicate the PR activities taken by the organization.
Ames, C. (2010) PR goes to the movies: The image of public relations improves from 1996 to 2008. Public Relations Review, 36 (2), p.164-170.
Austin, E. & Pinkleton, B. (2001) Strategic public relations management: planning and managing effective communication programs. USA: Routledge.
Cavia, J. & Huertas, A. (2006) Centre and periphery: Two speeds for the implementation of public relations in Spain. Public Relations Review, 32 (2), p.110-117.
García, C. (2010) Integrating management practices in international public relations courses: A proposal of contents. Public Relations Review, 36 (3), p.272-277.
Gregory, A. (2004) Scope and structure of public relations: a technology driven view. Public Relations Review, 30 (3), 2004, p.245-254.
Grunig, J., Grunig, L. & Toth, E. (2007) The future of excellence in public relations and communication management: challenges for the next generation. New Jersey: Routledge.
Henslowe, P. (2003) Public relations: a practical guide to the basics. Great Britain: Kogan Page Publishers.
Hoy, P., Raaz, O. & Wehmeie, S. (2007) From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks. Public Relations Review, 33(2), p.191-200.
Lee, S. (2006) An analysis of other countries’ international public relations in the U.S. Public Relations Review, 32 (2), p.97-103.
Ni, L. (2006) Relationships as organizational resources: Examining public relations impact through its connection with organizational strategies. Public Relations Review, 32 (3), p.276-281.
Smith, B. (2010) Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36 (4), p.329-335.
Smith, R. (2004) Strategic planning for public relations. USA: Routledge.
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Anderson Business Best Buy Strategies Assignment Help
For growing the profitability and improving the image of Best Buy, the CEO Anderson formulated two different strategies for increasing differentiation advantage. Initially, the first strategy of Anderson was to make
significant concentration over customers’ experience at best buy stores (Anderson, 2005). With the business assignment help of this, customers got unique services in the stores of Best Buy. Therefore, this strategy could be used to make effective relationship with customers to retain them with organization. So, it increased the earnings of customer centric stores of Best Buy. The image of Big Buy’s stores was men reason that made an imaginary restriction over women customers and reduced in its revenues. So, the second strategy of Anderson was to focus on women customers because they drive the purchasing moods of their family (Anderson, 2005). Hence, these strategies helped the organization to get significant advantages from diversification.
On the basis of customers’ orientation, Best Buy could be able to know the actual desires of customers therefore; they offer customers’ products that also increased its overall profitability (Grant, 2010). Further, this situation facilitated the organization to produce similar products on low cost against rivals that also increased the selling of organization’s products.
Anderson, B.H. (2005). The Best and the brightest. Retrieved from http://www.accenture.com/SiteCollectionDocuments/PDF/interview_anderson.pdf
Grant, R.M. (2010). Contemporary Strategy Analysis (7th ed.). John Wiley and Sons
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Online Business Assignment On Best Buy Strategies
In the context of Best Buy, the main organizational strengths are powerful scaling capability, low cost advantage over its competitors, high level of community service and local involvement, strong market share in retail-market etc. On the basis of Porters generic strategies, the adaptation of differentiation strategy is suitable for Best Buy because the organization has strong market share in retail industry. So, it could be one of the best options for appealing customers to get advantages from the market (Kim, Nam & Stimper, 2004). Best buy produces higher quality electronic products to fulfill the demands of its retailing stores but, it could not be able to get cost advantages over its competitors, so this strategy is suitable.
Therefore our Online assignment help on business experts said that Best Buy Strategies experts says that this strategy would evolve the supply chain re-engineering to improve its retail business. With the help of differentiation strategy, the employees of store would make a significant relationship with customers to better understand about the needs of them for electronic items (Griffin, 2010). On the other hand, the differentiation strategy offers distinctive features that will be respected by the customer. Therefore, the differentiation strategy is the best strategy for Best Buy to implement because it would facilitate the organization to win the share of electronic industry and to face related challenges.
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Fallacies in Media
Assignment Help on Fallacies in Media: Media is responsible for many fallacies, which affect the behavior of individuals. It has been analyzed by our business university assignment help experts that coincidence is the common fallacy that media commit. Media uses the rhetorical patterns that basically protect the logical arguments of the viewers. Due to which viewers are not able to make logical assumptions. Media also use the ad hominem attacks in case of politics (Vleet, 2012). For example, an individual has been elected to office but media says that person is unelectable due to stances of things. Although, an individual has the capability to elect efficiently but media does not like particular stances, so they consider him as unelectable.
Further, media basically uses the lowest common denominator. They consider people as fool and present the advertisement. It has been analyzed that it is bad in case of illegal practices because it will harm the overall society. Media also cover the conservative viewpoints, which also affect the behavior of individuals. Media should not change the behavior of viewers by using the conservative viewpoints (Walklate, 2007). Media provide all the information about the external and internal environment of the countries to the public. Therefore, it has been analyzed that media uses various fallacies activities in order to influence the behavior of individuals.
Vleet, J.E. (2012). Informal Logical Fallacies: A Brief Guide. USA: University Press of America.
Walklate, S. (2007). Understanding Criminology: Current Theoretical Debates Crime and Justice. USA: McGraw-Hill International.
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Training is an imperative need for the firm to improve the skills and knowledge of the employees and ensure that all the employees are able to match the changing criteria of industry and company. This case study assignment help is related to the training of non-management employees within specific budget, so that they can serve customers in better way and provide satisfaction to them and improve their competency level. Under this, manager has to choose a most beneficial package for the team to train and improve their skills. Different criteria are also discussed that should be evaluated by the manager to select the best option of training of employees.
Answer 1: Analysis of Fred’s Decision
As per the given scenarios and situation, the decision of Fred to use the third vendor is quite appropriate rather than first two choices. This approach is a proactive approach for the managers, as it is low cost and all the employees would get personal interaction with the coaches. Apart from this, for a hardware store, as per the training need analysis, employees should have idea to demonstrate the product to the customer in a way through which they can understand the nature and perception of the customers (Nick, 2008).
If Fred chooses 1st options of three day workshop, it costs $35000 for 50 employees, but I this, the workers would not get personal training from the skilled and experienced tutors. Thus, they would not be able to work in a real environment. Although this is a cheap choice, but it is not fruitful to develop the skills and abilities of the employees to treat customers in a better way. Besides, 2nd option of 1 day seminar is also not good as, by attending seminar it would not possible for all 55 employees to gain practical and proactive approach (Phillips & Stone, 2002).
Selection of third vendor is good, as in this training of sales of clerk, they would know about their job, customer orientation, their competencies level, etc. The experts would help them to strengthen their skills and minimize weakness (Noe, Hollenbeck, Gerhart & Write, 2009). They will become more committed and innovative to serve in a better way. Direct interaction with the experts, perception of the employees will develop to improve their competencies level by understanding the customers approach. It also enables them to improve their knowledge, attitude and polish the hidden talent (Bohlander & Snell, 2009).
Answer 2: Fred’s Action before Choosing a Training Package
Before selecting an appropriate training package, Fred should analyze several aspects, such as need of training, performance level of employees and performance of different institutes and vendors to provide training and its affect. In order to choose best training package, in the beginning, it is imperative for the manager to align the strategy of the company with the training and its need (Nick, 2008). In order to align the training strategy with the current need and programs of the company, manager should conduct training need analysis. Under this, he should evaluate the key issues and approaches, that employee face to serve a customer. Apart from this, manager also evaluates the gaps among the performance of its own company’s employees and other’s company’s employees, so that he can understand the difference between the approaches to choose best alternatives (Noe, Hollenbeck, Gerhart & Write, 2009).
He should compare the advantages and disadvantages of all three options and vendor programs. In addition, manager should also cross check the references of different vendors to know the reliability and credibility of the claims made by these vendors. Apart from this, manage should also evaluate the strategies and training programs of the similar companies in the industry to implement more innovative course of training. Through the need analysis program, it would become possible for the manager to understand the training etiquette and evaluate the outsider approach of training to improve the learning skills and abilities of the members (Phillips & Stone, 2002; Bohlander & Snell, 2009). The main purpose of choosing a training program is to improve learning abilities of the employees, so that they are motivated to perform in an astonishing way.
Thus, apart from the evaluation of vendor’s credibility’s, it is also imperative for the manager to evaluate the learning, motivation and performance criteria through different programs (Noe, Hollenbeck, Gerhart & Write, 2009). Manager should identify that which training vendor provides high learning extent and at what extent the employees improve their performance through different programs. Manager should develop table (as shown below) to compare the effectiveness of each option.
Table 1: Comparison of three programs in the basis of learning, motivation and performance
|Option:||3 day work shop||1 day Seminar||3 days Training Program|
(Ratings are assumed on the basis of 10 highest to 1 lowest)
According to this, table, manager can analyze that 3 day training program would provide highest learning opportunities to the employees, as they will get real experience along with the theoretical concepts to handle expectations of customers and provide them superior experience (Nick, 2008). Moreover, he will also analyze that which program would motivate the candidate at high extent to work with zeal and enthusiasm, so that they can improve their productivity level and perform in an extra ordinary way (Bohlander & Snell, 2009).
Answer 3: Extent of Success of Training Program
If this training program went ahead, it would be very beneficial for the company to train non management employees and learn them management concepts to manage changing perception of customers and offer them quality services. With the assistance of this training program, it would be easy for the manager to fill the performance gap of its non management employees and other company’s experts (Bohlander & Snell, 2009). The training need analysis, also evaluate the gap in the performance, roles and responsibilities as per the nature, etc. thus through this training program, it would be easy for the manager to define the job and task of the employees in an adequate manner. It would be successful at high extent as; employees would learn to take proactive approach to resolve the issue of customer’s as quick as possible and to serve them in a much better way to improve their own performance and productivity.
It would facilitate them to develop their knowledge, skills and attitude as it is helpful to do KSA analysis (Nick, 2008). By improving the performance, skills and attitude, they would work as a team with diversified people and the conflict will be low, thus, the productivity will be high and a positive and influential culture will develop in the firm, which support stress free environment to work with zeal (Noe, Hollenbeck, Gerhart & Write, 2009).
Thus, as per the above discussion by our human resourse assignment help experts, it can be said that training programs should be based on the need analysis. Thus, before choosing a training program for a team or a large group of people, manager should evaluate the need and extent of training. The selection of training should base on gap of performances, skills and attitude of the employees, whether they are non management and management employees. A small training program is also advantageous for the company to improve the behavior, communication and working ways of the employees, to develop cooperative behavior and friendly environment to serve customers.
Nick, B.P. (2008). Effective Training: Systems, Strategies and Practices (eds). Pearson Education India.
Bohlander, G. & Snell, S. (2009). Managing Human Resources. Cengage Learning.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. & Write, P.M. (2008). Human Resource Management (Sie) 5E. McGraw-Hill.
Phillips, J.J. & Stone, R.D. (2002). How to Measure Training Results: A Practical Guide to Tracking the Six Key Indicators. McGraw-Hill Professional.
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Multi Party and Team Negotiations Case Study Assignment Help
Difference in Planning Factor
In this case study analysis assignment help given situation includes different parties in negotiation, so the planning for negotiation will be different from the single party negotiation. In the multiparty negotiation, the negotiator has to plan more alternatives than the single party negotiation (Luecke, 2003). In the situation, sales, marketing and manufacturing all three divisions has issues with each other, which cannot be solved through single party negotiation process. In the single party negotiation, the compromise can be facilitated with threats, deadlines and promises, but in this situation, the trade-off factor will be included. All the parties will be encouraged for the positive relationship with each other through trade-off between them, which is a different factor from the single party negotiation planning steps (Raïffa, Richardson & Metcalfe, 2002). The interest of all parties is required to be considered in multiparty negotiation.
Technique to Come at a Solution
To facilitate a solution for moving forward in group negotiation is quite difficult for a negotiator. To facilitate the ability of group to come to a solution, the brainstorming technique will be used during the meeting (Guasco & Robinson, 2007). This technique will be beneficial for the negotiation as all parties in the negotiation will be encouraged provide a solution for the given problem. As per case study experts of Australia says that, this technique will be also effective to bring the more effective solution of the problem with the discussion of all parties. All the people in negotiation will be allowed to participate, which would be effective to obtain several useful solutions and will enable the negotiation process moving forward (Goodwin, 2002).
Use of Brainstorming in Virtual Meetings
If all the meetings were held in a virtual environment then this technique will not be performed with a group in similar time period. It is because the meeting will be held across the time zones. In this, the negotiator will work across the time zones with all parties with the integration of idea generation, prioritization and proper planning for talking actions. The tool of communication will play an important role in this type of communication. At the same time, the discussion will not take place in this technique if it is performed in virtual meetings. A supporter for ongoing works will be facilitated, so that all parties could be aware about the views and options obtained from other party (Gibson & Cohen, 2003). Thus our business case study assignment experts said that the use of this technique will be different from face to face meetings.
Gibson, C.B. & Cohen, S.G. (2003). Virtual Teams That Work: Creating Conditions for Virtual Team Effectiveness. USA: John Wiley & Sons.
Goodwin, D. (2002). Negotiation in International Conflict: Understanding Persuasion. USA: Routledge.
Guasco, M. & Robinson, P.R. (2007). Principles of Negotiation: Strategies, Tactics, Techniques to Reach Agreement. USA: Entrepreneur Press.
Luecke, R. (2003). Harvard Business Essentials: Negotiation. USA: Harvard Business Press.
Raïffa, H., Richardson, J. & Metcalfe, D. (2002). Negotiation Analysis: The Science and Art of Collaborative Decision Making. USA: Harvard University Press.