Marketing Positioning Strategy Assignment Help

Positioning and Differentiation Strategies for Product

Differentiation may be defined as the value added differences within a product that differentiates it with other

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Assignment Help

available products in the market. Our assignment help experts says that with the use of differentiation strategy, organizations also intend to differentiate their products from other similar products in the market (Ferrell & Hartline, 2010). It is the strategy used by organizations to determine the success of their products in this competitive market. Differentiation strategy is mainly based upon the features of products like its price, reliability, style, design and durability etc. At the same time, there are also other features like affordability, profitability, superiority and preemptive that differentiates one product from other products.

Effective differentiation strategy ensures privilege from customer, while purchasing product. It provides customers with the reason for purchasing specific product than some other products. In order to define differentiation strategy, the foremost thing organization need to do is to identify the key features of its products. This is generally called unique feature (strategic) proposition. There is a need of strong marketing campaign for establishing USP of product into the mind of customer (Boone & Kurtz, 2012). Apple differentiates its products with its innovativeness and creativity. Its products are quite user friendly and provides different facilities to the users, which differentiate it from other competitors in the industry.

On the other hand our marketing assignment help professor says that positioning strategy may be defined as the process through which organization creates a place for its product in the defined target market. It is a process of placing the product into the mindset of target customer. With effective positioning strategy, organization helps to determine the perception of buyers regarding the product. For formulating positioning strategy for a product, it is important to consider the product differences, customer buying criteria and key characteristics of product (Hair & Lamb, 2011).

As per assignment help of marketing student experts, There are several steps involved in formulating an effective positioning strategy for a product. The first step involved is identifying the target market. Once the target market is identified, organization should identify the key competitors and how they are perceived. The next step is to identify the product attributes against the buying behavior of customers. After that the product is being placed in the right space in the market. The last step is constant monitoring of the position of products through various techniques like interview and test etc (Ferrell & Hartline, 2010). The effectiveness of the positioning strategy further determines the growth and success of organization.

References

Boone, L. & Kurtz, D. (2012). Contemporary Marketing, 2013 Update. Canada: Cengage Learning.

Ferrell, O. & Hartline, M. (2010). Marketing Strategy. USA: Cengage Learning.

Hair, J. & Lamb, C. (2011). Essentials of Marketing. USA: Cengage Learning.