McDonald Expansion Strategy Assignment Help

McDonald has used the effective management and global expansion strategies in order to enter into the new markets and gain share in foreign fast food market. Its strategy of brand and customer loyalty is helpful in expanding its business in international market. Satisfaction to the diversified customers’ needs is beneficial in capturing the large part of market shares. In its expansion strategy, McDonald understands the cultural differences and develops appropriate means of addressing such type of cultural issues. It has been analyzed that expanding the franchisee business, is the strategy through which company can be able to make position in international as well as domestic market environment. Company has used the strategy in which it began to advertise directly to the middle and upper class citizens. In addition to this McDonald is also focused towards catering the people belonging to the lower class. With the help of this strategy, company is helpful in capturing the large part of market share in the international market (McDonald Annual Report, 2010). Further, marketing strategy helped the company in achieving the financial success in every region and country. This company also considers the cultural, social, political, technological and economic environment of different countries. Logic behind all these expansion strategies is to serve the customers in effective manner and also capture the large part of market share. Looking for assignment help then contact us any time.