Porter’s Five Force Analysis Assignment Help on Wal-Mart Porter’s five force analysis shows the potential success and industry attractiveness for an organization. It is quite effective to analyze the opportunities and threats in the industry, which may influence the operations of firm. As per assignment help experts, following is the analysis of 5 forces of competition: 
Competitive Rivalry within Industry: The retail industry is quite competitive as there are several payers in the industry, which are competing Wal-Mart on the basis of cost leadership. Carrefour, Metro AG, Target, and Tesco are some of the competitors, which may affect the position of Wal-Mart in the industry due to increase in their position in the industry by their business expansion and increase in customer base. The increasing competition within the industry is affecting the operations and reducing its revenues, which may affect the strategic direction of firm.
Threats of new entrants: Threats of new entrants are low in retail industry of US due to dominant position of few retailers in the basis of quality, price and product range. The outstanding distribution channel, brad name, requirements of huge finance also creates entry barriers. It is significant for Wal-Mart to maximize its revenues by attracting more customers through its strategies and to maintain a competitive position.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as same large suppliers such as P&G, Coca-Cola has higher bargaining power in the comparison of small suppliers. The large market share of Wal-Mart also offers business to the manufacturers and wholesalers, which increase the power of Wal-Mart over suppliers and provides it a competitive position. It also has a vertical integration with suppliers, which reduces their bargaining power and increases the efficiency of firm to deliver the required products to customers in time.
Bargaining power of buyers: The bargaining power of individual customers is quite low, but due to increasing competition it is increasing as it is forcing the Wal-Mart to keep its prices low at all times. At the same time, switching cost for customers is also low as they can switch easily to other firms, which are providing comparable products at lower prices. It may affect the market position of Wal-Mart, so it should be more focused over customer satisfaction.
Threats of substitutes: The threats of substitutes are quite less for Wal-Mart due to lack of retail stores, which provides the convenience and low prices to the customers. It also includes wide range of products, which also reduces the threats of substitutes. So, Wal-Mart has advantage to be more competitive due to its quality and pricing aspect among customers. Thus our business assignment help experts says that the retail industry is quite attractive for Wal-Mart and there are several chances for potential success of it in the industry by capitalizing its competitiveness.
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