Media Convergence Assignment Help
Yes, convergence will be good practice for journalism. Media convergence can be defined as the framework that enabled people to interchange audio, text, visual communication etc via internet (Jensen, 2010). It can be argued that media convergence has become the key element of current lifestyle. Gathering and disseminating of important information have become easy for organizations through media platforms (Convergence Journalism, 2005). In current scenario, internet has paved the way of enormous growth for the exposure of news before the audiences in a rapid way. People want more options in news update and timely delivery of information. As per media research case study assignment help experts, For the future of Journalism, convergence will be good, as it will bring vast opportunities for the people working in this profession. By using convergence, journalist will be able to cater information or news to audiences through new platforms like print, online, broadcast media etc.
Convergence will be good for the practice of journalism due to following reasons or aspects explained by case study helper:
Variety of Media Platform: Presently, there is variety of media channels including print, online and broadcast that are widely preferred by the audiences to have better exposure to daily news. There has been a dramatic shift or translation of traditional media channels into modern media channels that can be used by journalists to perform their duties precisely. In other words, now in the current media age of convergence media, the journalist will have option to deliver and write their news content into different formats that are attractive enough to catch the attention of viewers (Convergence Journalism, 2005).
Fragmentation of Audiences: Due to convergence, audiences have fragmented widely. So, to cater the news in right time to all fragmented audiences, it is essential for journalists to adopt the media convergence. It will help in improving the rate of news exposure and performance effectively.
Cost Effective: Use of converged media channels or options will be cost effective operation for journalists to produce reports and news for different channels like television, internet and telecommunications in an effective manner (Jensen, 2010).
Less Time Consuming: Converged media use for story and report production will also consume less time of journalists as compared to other media platforms in future. So, it also reflects that it will be good for the practice of journalism to use convergence into their professional career.
So, on the basis of all these positive aspects or points, it can be argued that use of convergence will be good practice for journalism.
Barriers to Convergence
As per case study assignment help experts, Following are several barriers to convergence:
Regulations: Regulatory restrictions act as a barrier for convergence.
Price: Price for network infrastructure and telecommunication services is also a barrier to convergence.
Access: Access to different routes due to differences in operations and ownership of network in different sectors limit access by users (Marsden & Verhulst, 1999). So, it is another barrier to convergence.
Content Availability: Availability of content due to bottleneck may also act like barrier in the way of convergence.
Safety Issues: Issue related to the protection of intellectual property rights (IPRs) is another obstacle or barrier in the path of convergence.
Yes, these barriers should be eased in order to take the advantage of transforming internet age and its evolution. In order to develop the content with new direction in new format, it is vital to adopt measures that are effective enough to minimize the restrictions, ensure availability of content to users, address IPR protection related issues and lower the prices of network infrastructure. For the production of quality information and bring innovation in the field of journalism, it is necessary for governing bodies to focus over the existing as well as potential barriers to convergence (Marsden & Verhulst, 1999).
Convergence Journalism (2005). Retrieved from http://www.convergencejournalism.com/
Jensen, K.B. (2010). Media Convergence: The Three Degrees of Network, Mass, and Interpersonal Communication. New York: Taylor & Francis.
Marsden, C.T. & Verhulst, S.G. (1999). Convergence in European Digital TV Regulation. UK: Oxford University Press.
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