Advertising Research Assignment Help Purpose of Advertising Research Advertising research is conducted in order to make improvement in the efficiency of advertising. Advertising research helps in making the advertising more effective. Further our marketing Advertising Research Assignment Help says that, organization can be able to make plans and policies on the basis of data and information that has been collected through advertising research. Advertising research is conducted in order to formulate the objectives and goals of advertising (Mueller, 2011). Therefore, organization conduct the advertising research for the making the advertising strategy more effective.

With the help of research and development technique, advertisers can be able to fulfill the purpose of advertising research (Arens, 2009). Researcher analyzes the need for advertisement through advertising research is conducted. This strategy helps in fulfilling the purpose of advertising research more effectively. Advertisers follow five steps that need to be followed for conducting the advertising research. First is problem identification in which researcher analyzes the problem areas. Secondly, advertiser conducts the informal research (Asian Media, 2006). After conducting the informal research, researcher prepares the research objectives and fourthly, again conducts formal research. Finally, researcher makes interpretation and reporting of findings. Thus, advertising research helps in achieving the aims and objectives of advertising.