Apple Globalization & Global Strategic Planning Assignment Help: An international strategy is a strategy through which the firm sells its goods and services outside its domestic market. Firms can gain various benefits from international strategies such as increased market size, greater returns on major capital investments in new products and processes, greater economies of scale, scope and a competitive advantage through location or gaining low cost labor and critical resources. Apple Inc is an American company that designs consumer electronics, computer software, and personal computers. In this business strategy assignment help paper, international activities and entry mode into an overseas market of Apple Inc will be discussed. Company’s major international strategy will be described in this paper.
Apple Inc. Assignment Help: Apple Inc. designs, manufactures and markets personal computers and related personal computing and mobile communication devices. It is engaged in designing Macs laptops, along with OS X, iLife, iWork, iCloud, and a range of accessory, service and professional software. Apple provides the digital music revolution with its iPods and iTunes. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. In 2011, company has acquired Nortel Networks Corporation’s patent portfolio as part of a consortium and in 2012, it acquired app-search engine Chomp. The company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. Along with this assignment help, the company operates in five segments: Americas, Europe, Japan, Asia-Pacific and Retail. AppleCare offers a range of support options for the customers of company including software products, printed and electronic product manuals, technical assistance, and the AppleCare Protection Plan (APP). APP is a fee-based service that includes two to three years of phone support and hardware repairs.
International Activities of Apple: As per assignment help experts, there are various international activities that have to perform by Apple Inc. to expand and survive its business in the international market. Apple Inc. performs exporting and importing activities to buy and sell the goods with the international market. There are several types of customs and duties that have to pay by the organization. Exporting and importing are the sell and buy of the products from one country to another that are required by any country. In addition, licensing is another international activity that is performed by it to spread its products abroad with minimum risk. Apple also performs all the international laws and regulation to work in ethical manner. At the same time, the organization has to make international strategies and business model to increase its effectiveness. It also does international arrangement through incensing to use intangible properties in the international market such as patent, logo, formula, process, etc.
Market Entry Mode: Licensing, exporting and importing strategies are preferred by Apple Inc as a market entry mode for particular country. Licensing is used by Apple Inc as market entry mode due to its positive features that are not present in other marketing strategies like joint venture, strategic alliance etc. These can be discussed as below: Low Risk: In Licensing, risk is minimum as compared to other market entry modes like joint venture, strategic alliance etc. Low Regulations: Similarly, in using licensing strategy for entry mode purpose, complications related to regulations are also less faced by the firm as compared to other modes. High Returns: Returns in using licensing strategy are also high for the firm in comparison to other entry strategic in the international market. Similarly, it is also true in exporting and importing entry modes that are also used by Apple Inc as an entry mode option.
Major International Strategy: Apple Inc uses differentiation strategy as its major international strategy to deliver high customer value through its innovative brands in overseas market. Through the help of this strategy, the organization has developed a strong market share in overseas market. Apple uses this strategy to make a differentiation in the offerings across the national boundaries. There are several reasons behind using differentiation as international strategy. These can be discussed as below: Wide Acceptance: Product offerings of Apple like iPod, iPad, iPhone, iTunes etc have attained large level acceptance by the target market at international level that reflects the reasons of using differentiation strategy as major international strategy. Brand Value: Differentiation strategy of Apple Inc also offers brand value to the company by developing stronger position in overseas markets as compared to rivals. Competitive Advantage: Differentiation strategy of Apple Inc also offers competitive advantage to the firm. With the help of this competitive advantage, Apple Inc handles the challenges and issues posed by its rival firms like Dell Computers, Google, Research in Motion, Microsoft etc in overseas market. Low Imitation: Imitations by rival firms is also low in adopting differentiation strategy. It is so, as with the internal competency and skills of employees, Apple Inc develops the innovative products that are not easy to imitate by competitors in overseas markets.
Strategic Choice Assignment Help: Yes, strategic choices differ depending on the country. It is so, as it is not necessarily true that one strategy that is successful in X country also gets success in Y country. The reason behind this is the differences in demographic, political, technological, economical and socio-cultural make up of countries. For example, Apple Inc follows different strategies to market its brands in developed and developing countries due to the major environmental differences. Like, for developing nations, the pricing strategies are not so high, while for developed countries, it is set at high pricing. Similarly, in terms of features of the products, Apple Inc provides high designed features in the products in developed nations as compared to developing nations. Similarly, it is also true that taste and demands of target market also differ from country to country that also play a vital role in choosing strategic options for the business in international market. In addition, competition level also determines the selection of particular strategic option for specific country.
Level of technological advancement also decides about the strategic choice. For example, Apple Inc has also used several cross boarder acquisitions to establish its presence in developing nations like China. So, it reflects that strategic choice depends over the country. Furthermore, the strategies followed by Apple Inc in USA and UK are not similar to India, China etc due to the huge difference in environmental factors. Conclusion In conclusion, it can be inferred that Apple Inc follows effective international strategies, market entry modes and perform effective international activities in overseas markets. It is also evident that strategic options chose by firms operating at international level differ from country to country due to environmental factors. Firms are also needed to select entry modes by considering their advantages and disadvantages. So, firms should consider the impact of environmental factors, while formulating international strategies for their business.
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