Apple Strategies and Marketing Approaches Assignment Help

The Apple Company is highly successful in regard to computers, music players, and other consumer electronic computer related equipment. The Apple brand success is all because of its effective strategies and marketing approaches. From the time, Apple has started operating it is doing well and have resulted in high brand equity and brand loyalty. The company products and the quality offered along with the products assist in creating number of loyal customers throughout the world. Today, most of the people prefer to use Apple products whether it is a computer, phone, iPhone, i-pad, iPod etc. The company success relies on its effective market segmentation, targeting, and positioning. The company segmentation, targeting, and positioning approach could be understood effectively with an example of a product such as IPad. Every time a new product is ready to being launch, the company make sure that it has implemented relevant strategies within the market to avoid from product being failed. Before placing a new product like iPad 2 in the market, the company undertake market segmentation, targeting, and positioning. These aspects are critical for the success of each and every company. The company always defines its target market; it is going to focus on with the help of dividing the market into specific segments. Before segmenting a market, the company develops effective knowledge about its target market, because it believes that knowing target market is a key to identify how one can manage identified market segmentations. The company target market is the group of consumers to whom it want to sell its products and services. The company usually target premium market segment in the segments identified. It divided segments for its products in number of categories but the group of people focussed by Apple are higher class people as it has developed an image of premium quality products. The company separate its target market for iPad2 in several ways. For separating target market, it makes use of different factors like age, buying power, demographics as well as psychographics. Different aspects are selected to separate target market as every product is not for all consumers. For instance iPad2 is not targeted to elderly adults. As per assignment help experts, consumers for whom a product is made are only included in target market by Apple. Market segmentation at Apple appropriates it to maximize its demand as well as profits. For iPad2, the company identified different segments that were IT professionals, college students, and teenagers. Selection of segments at Apple is done carefully to ensure that the target market appropriately receive the product as it is introduced. Subsequent to the determination of segments, the company targets one or more than one segments it want to target, and then position itself on the basis of specific attributes’.

Market position at Apple pertains to rank its brand, product, and company in terms of its sales volume comparative to its competitors. The company always focuses on the aspects it includes in products in comparison to its competitors at the time of positioning (Danciu, 2010). The company positioning also relies on its effective marketing mix. In general our case study business help experts says that, Apple has positioned itself as a premium product because its products are usually higher than competition. This in turn assists the company in avoiding price wars and competes on innovation and its unique value propositions. Premium pricing strategy assists Apple in attaining big profits through high strong brand equity. The company believes in only selling the best product and there are only few variants in its each product class such as iPad is only available in Black or White. The limited choices make it easy for customers select and buy. In the time of Internet sales, Apple has boldly moved in the opposite direction as serving customers with exclusive retail outlets. Apple promotion efforts also play a key role in its effective positioning and strong brand equity. Apple advertisements are always different from its competitors as instead of giving discount for promoting its products, it makes use of scarcity as its promotion technique. Effective use of 4Ps directs Apple towards right branding, brand equity and positioning. Avail Apple business case study assignment help and business assignment help of any topic from our experts. Our business experts are available 24X7 for assignment help and ensure you that you will get original and complete assignment help services of all subjects.  For assignment help can touch with our 24X7 live support system or can send e-mail at info@www.assignmenthelpexperts.com