Business Executive Summary Assignment Help

Business Executive Summary Assignment Help


  1. Executive Summary – Provide an overall description, mission, goals and objectives of the business (The who, what, when, where, why, and how are answered here). This section basically gives an overall review of what you mention in the sections below.
  2. Introduction
  3. Company Ownership – Who owns the company and at what percentage. What is their respective industry experience? (If different than the industry of new business, what mitigates this risk?)
  4. Start-Up Summary – Owner’s liquid capital and amount needed as a loan
  5. Company Location – Where will the company be located?
  6. Marketing Plan
  7. Market Segment – Who is your market? Describe the market’s need for the product and how your business will fulfill it.
  8. Marketing Strategy – How will you market to your potential clients?
  9. Competitors – Who are your main competitors? What makes you better than them? What are the competitor’s strengths and weaknesses?
  10. Financial Plan
  11. Service Fees – How much will you charge for your main service offering? Do you have more than one source of revenue?
  12. Expenses – What will be your major expenses?
  13. Supplies – What general supplies will you need to operate and at what cost?
  14. Projected Profit and Loss – Estimate your profit or loss for the first three years (just in paragraph form; doesn’t need to be in the form of a financial statement)

Business Paper Executive Summary Sant Cup of Cake Company will be a small bakery in UK. The main objectives of the company will be to increase customer base, attain significant market share and build competitive advantage in the market. The owner will start the business as a sole proprietorship and with £500 cash in hand. The target market for the company includes young children, adults, couples and different event organizers including wedding parties, birthday parties, etc. By offering delicious and good quality of services to customers, the company will be better than its competitors. In addition, the company will choose an appropriate marketing mix including design of innovative and delicious cupcakes, use of competitive prices, designing of an attractive company website so that customers can place order and use of advertising and public relation promotion tools to attract customers. It is identified that cupcake holders, liners, stands, decorations and wrappers are main supplies that will be purchased by the company at competitive prices. It is also found out from the report that the company will earn a profit of £35 in the first year and this will increase in the second and third year to £75 and £130 respectively.


Table of Contents Introduction. 4 Mission and Objectives. 4 Marketing plan. 4 Financial Plan. 6 References. 8  


Introduction An entrepreneur is planning to start a new business of cupcake factory with the name Sant Cup of Cake Company. The Company will be owned by the owner, as he will start the business as a sole proprietorship. He will be the 100% stake in the company’s business. He has an experience of working in the same industry, as he has worked in a cupcake factory. The owner will start the business with £500 cash in hand and with his own building. Our case study assignment  help experts research that the initial point, the owner will not take any loan, as his liquid cash will be enough to start the business. As the business will grow, he can consider loan from bank. The owner will start the company in a small town of UK, as a bakery.


Mission and Objectives The mission of Sant Cup Cake of Company is, “to offer fresh, delicious and good quality of cupcakes in order to exceed customer expectations and attain significant market share.” In addition, below are some goals and objectives that will be attained by the company:

  • To attain 25% to 30% market share in the cupcake industry.
  • To increase the customer base of the company by 40%.
  • To build a sustainable competitive advantage in the market over competitors.

Marketing plan Market Segment: The target market for the company includes young children, business people, couples and other general public. The main need of the target market is to taste a delicious and fresh cupcake. In addition, company will also provide its cupcakes for different occasions such as festivals, wedding parties, birthday parties and adult-themed events. The main need of this type of target market is to enjoy their particular occasion with their family and friends by testing delicious cupcakes. In order to fulfill these needs, company will made fresh cupcakes with the use of finest ingredients. Company will also provide cupcakes in different flavors in order to meet with the need of target market (Kotler, 2006).In addition, the company will design cupcakes beautifully, which will suit to different occasions such as festivals, weddings and birthday parties. Marketing Strategy: Under the marketing strategy, the company will select an appropriate market mix so that it can market its products effectively.


Marketing mix for the product is as below: Product: The main product for the business will be cupcake. The owner will emphasize on use of quality ingredients, proper backed cupcakes, adequate cleanliness and sanitation. In order to differentiate the product offerings from competitors, the company will offer a variety of option including chocolate and vanilla flavors; several decoration styles suited to a particular occasion and design of cupcakes as per different seasons (Cant, Strydom and Jooste, 2009). Place: The Company will open the business as a single bakery in a small town of UK. As soon as the company will grow, the owner will expand the business to larger areas. The company will also design an attractive website in order to expand the business to a wide range of areas (Peter & Donnelly, 2010). Through this website, customers can place orders and then the company can deliver these orders by using safe shipment of cupcakes. It will allow the company to enhance its customer base as well as expand the business in larger areas. Price: In order to attain predetermined objectives, the company will use comparative prices for its products. Under this approach, the company will set the prices for cupcakes, which are not high from competitors.


This approach will be Business Homework help for the company in order to attain significant market share over competitors (Loudon, Stevens & Wrenn, 2004). Promotion: As a promotion strategy, the company will host a grand opening, in which it will provide free samples of delicious cupcakes in order to attract customers for its different offerings. In addition, the company will also use advertising and public relation promotion tools in order to aware and create demand for cupcakes in the market (Hiebing & Hiebing & Cooper, 2004). The main competitors for the company will be the local bakeries, established cupcake factory and other cupcake companies. The main strengths of these competitors are that they have a brand image in the market, significant market share and strong customer base. But, at the same time, their main weaknesses are lack of innovation in design and flavors of cupcake and high prices. In order to compete with competitors, the company will use competitive prices and also use different new flavors for preparing delicious cupcakes. Along with this, use of effective promotion strategies will also make the company better than competitors.


Financial Plan Service Fees-


The Company will offer cupcakes in two sizes: mini cupcake and regular cupcake. The company will charge different fees for these cupcakes. For instance, the price of mini cupcake will be £1 each and the fees of regular cupcake will be £1.50 each. The owner has only this business as a source of revenue, as he has leave his job, where he previously worked.


Expenses: Major expenses for the company will be related to purchase of ingredients, utilities expenses, labor charges, packaging and merchant fees, marketing expenses, insurance expenses, supplies expenses and miscellaneous expenses.


Supplies: In order to start a cupcake business, there is no need to purchase costly equipments and supplies, as only some backing items will be needed along with cupcake ingredients. Some general supplies such as cupcake holders, cupcake liners, cupcake stands, cupcake decorations and cupcake wrappers will be needed. The company will purchase these supplies by shop online and locally. The company will check different websites in order to know about different supplies and their pricing. The company will purchase these supplies at competitive prices.


Projected Profit and Loss: In order to determine the projected profit and loss, different figures regarding the revenue and expenses will be assumed (Brigham and Ehrhardt, 2010).


It is assumed that in the first year total expenses (including all direct and indirect cost) for the company will be £125. At the same time, revenue will be £160, thus, the company will earn profit of £35. It is assumed that revenue will increase in the second and third year due to delivery of good quality of cupcake and effective marketing strategies. In second year, total expenses will be £100 and total revenue will be £175, therefore profit for the company will be equal to £75. Moreover, in the third year, company will earn total revenue of £250 and the expenses will be equal to £120, thus the profit will be £130. The expenses will be higher in the first year due to expand more on marketing expenses in order to attract customers for cupcakes. Further, it will be helpful for the company to enhance revenue.


References- Brigham, E. F. and Ehrhardt, M. C. (2010). Financial Management Theory and Practice. USA: Cengage Learning. Cant, M. C., Strydom, J. W. and Jooste, C. J (2009). Marketing Management. South Africa: Juta and Company Ltd. Hiebing, R. G & Hiebing, R. & Cooper, S. W. (2004). The One-Day Marketing Plan: Organizing and Completing A Plan That Works. New York: McGraw-Hill Professional. Kotler, P. (2006). Marketing Management. New York, USA: Prentice Hall Pvt. Ltd. Loudon, D. L., Stevens, R. E. & Wrenn, B. (2004). Marketing Management: Text and Cases. UK: Routledge. Peter, J. P. and Donnelly, J. H. (2010). A Preface to Marketing Management. New York: McGraw-Hill Professional.


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