Crisis communication plan Assignment Help
Introduction According to the given scenario, director of a regional Emergency Management Office received various complaining reports from the public water supplies of several towns in the areas. These reports stated that water is polluted with a life-threatening biological agent. So, a communication plan will be described in this paper including individuals and groups, potential advantages and challenges associated with communication plan. Along with this case study assignment help on communication plan , differences in communication processes used in crisis situations, appropriate technology for this crisis situation and opportunities for media during this crisis situation will be discussed in this assignment help paper.
Crisis communication plan Crisis is any situation that threatens the organization’s reputation and harms people, property and interrupts
business. This situation can be related to any kind of legal dispute, theft, accident, fire, flood or manmade disaster that affects the organization and people in negative manner (Fearn-Banks, 2010). So, it is important for the organizations to manage these crises to minimize damages and losses. Crisis management includes methods of responding the reality and perception of crisis and communication that occurs within the response phase of emergency management scenarios. Here is a communication plan for this organization during the crisis situation: Individuals and groups For the communication plan, it is important to identify the target audience that will be communicating through this contingency plan. In this contingency plan, organization will communicate to people who are living in this infected water supply area and among them, mostly women and above 10 year age group people will be targeted (Coombs, 2011). It is because they are able to understand the situation and follow the rules and events that will be planned to avoid this crisis situation by the emergency department. Along with this, public and private sector employees, health concern persons and, youth will be communicated through this plan.
Inside the organization, every employee will be communicated regarding this issue those works as a crisis communication team to manage this crisis situation and communicate the solutions to public (Watkins, 2002). These people can also influence from this crisis of water infection that affects their health and organization work indirectly. In the organization, each employee including director, the chief of Public Relations, the Vice President, the senior manager, the safety and/or security officer, the organization Lawyer, and other employees who can help in crisis situations will be communicated. Advantages and challenges This organization will communicate within and outside the organization to aware the people regarding this crisis situation. As per business experts of assignment help, There are various advantages and challenges for the organization during this communication process. These are as follow: Advantages: Through this plan, organizations can communicate their message within organization and with public and private sector organizations. These people share information with their family member, relatives and neighbors that works as a social media to spread the message among public (Crisis and Emergency Risk Communication, 2002). Along with this, these people can understand the message and associated risk accurately and communicate correct information to public about the risks and effects of this crisis situation. Challenges: The organization can face various challenges also like low interest of employees, misperceptions of risks and miscommunication of information among public (Coombs & Holladay, 2012). Sometimes, private and public sector employees are not interested in welfare of society, so they will not listen to message and information with interest and do not communicate this message to public. Sometimes, they can interpret message and crisis risks in incorrect manner and spread wrong message among public.
Differences in communication process In the scenario, there are three crisis situations that have used different forms of communication according to the technology. In communication through television networks and local radio stations, communication team and message is developed to inform the public about crisis, risks and what should be done to reduce damages and negative effects of crisis (Gitman & McDaniel, 2008). In present, internet is most popular media that shows all information regarding the crisis, safety and security in the crisis and what government is doing for resolving the crisis. In this, a website is developed to show this information. Along with this, various blog sites and social media help to spread the information related to crisis. Contingency plans are developed to explore and prepare for any eventuality. Governments and organizations develop plans to protect their people from crisis through giving them proper information about the crisis and associated risks (Harvard Business School Press, 2004). From these situations, information regarding development of communication technology, crisis management plan, communication process and contingency plans is learned. These crisis situations affect health of public and organizations use communication strategies to improve the health of public and avoid mass diseases. So our business assignment experts says that this knowledge may be used to improve health care communication strategies.
Impact of Social Media on the Communication As per the given scenario, appropriate technology such as social media affects communication during the crisis situation. So, such technologies (social media) may be used to improve the communication (Duhé, 2007). For instance, with the help of this, people can chat live and share the most intimate details of their lives through frequent posts, uploaded images, videos and public biographies. In this way, social media improves & transforms interpersonal communication. Apart from this, important messages regarding the crisis situation can easily be distributed to large groups of recipients in an effective and proper manner (Biagi, 2011). Additionally, anyone shares & distributes information about the crises with the help of social media sites. At the same time, it is also noted down that social media technology is also used for distributing the information regarding the protection of public health and safety during the crisis time (Duhé, 2007). For instance, anyone can create contents and distribute it freely in the large population during times of crisis. In addition, individuals improve their understanding of how to use social media to support their crisis communications. So, it is estimated that different technology such as social media may be used to enhance communication (Biagi, 2011).
Using Technology Differently According to the given scenario of crises, several social media technology may be used differently. For instance, social media technology is an essential part of society and an effective way of communication during the management crises. It may be used as a significant tool for uploading and handling the public information, questions, comments and important concern in an informal manner or format (Pitler, 2007). Apart from this, this technology may also be used to reach thousands of people around the world during the crises. With the appropriate use of technology, ideas may be shared and discussion may be started on the crises (Harvey, 2010). In addition, to better handle the crises situation, the social media technology may be used. For example, for the Three Mile Island nuclear reactor malfunctioned, television networks and local radio stations forms of communication were used. This crisis may be better handle through the social media (Pitler, 2007).
Media Opportunities during Management Crisis There are lots of opportunities for the media during the management crises. For example, at the time of crises, media can develop effective media relations strategies in order to contain situation (Griese, 2002). Apart from this, media can also communicate clear and attractive messages to the stakeholder during the management crises. In addition, media can also manage crisis and communications. The media can also develop the key message and secure the appropriate media attention (Reid, 2000). Along with this, media can also fulfill their social as well as ethical responsibilities and duties in an effective and proper manner. This will be the biggest opportunities for the media during the management crises (Griese, 2002). Additionally, media can also minimize the negative impact of a crisis. This will support the media in terms of stability with share prices, strengthens brand and manages the expectations of internal and external stakeholders (Reid, 2000). Hence, in this manner, media would be able to get several opportunities during the management crises. Conclusion On the basis of above discussion by business case study assignment help tutors concluded that crisis management plan is important to manage the crisis situation in any country or organization. In crisis situation, communication plan is necessary to communicate the message and information regarding the crisis to public. There are various tools and advanced technology that can be used in communication plan such as television and radio networks, internet, contingency plans and social media etc. All these communication mediums have some advantages and challenges, but these are helpful to aware the people regarding the crisis situations.
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