Strategic Management

Strategic management deals with major intended and emergent initiatives that taken by general managers regarding the utilization of resources and enhancing the performance of firms. It can be used to determine mission, vision, values, goals, objectives, roles and responsibilities, timelines etc. of the organization (Olsen, Tse & Joseph, 2008). Along with this assignment help, strategic management is an ongoing process that helps to evaluate and control the business, assess the competitors and set goals and strategies to match the objectives.

Role of Strategic Management in Hospitality

In hospitality and tourism industry, strategic management plays an important role for the organizations to keep update with emerging trends and competitors. The hospitality industry is reaching its maturity stage. It is accompanied by a trend toward concentration, intense competition in terms of quality, price and market share (Olsen, Tse & Joseph, 2008).

Strategic Management to Increase Profitability

Strategic planning is important to identify the customers, their needs and wants to provide appropriate services. Through this, organizations can identify the right marketing mix of product, price, promotion and place that helps to provide services according to trends and competitors (Reichel, 2002). In addition of this, organization can integrate and implement the concepts, techniques and skills that increase profitability of the organization. You can also get dissertation editing and Dissertation Writing Services from our Uk experts.

Labor Management Issues

Labor management is the planning, organizing, leading and controlling of operative functions of personnel. There are several labor management issues or major events such as proper distribution of work and responsibilities, delegation of authority and appropriate coordination and communication between employees, job training and job enrichment that should be considered by the management (Hayes & Ninemeier, 2008). Along with this, accurate incentive plans, distribution of profits and utilization of resources are major issues that should be considered.

Effects of Issues

 These issues affect the overall performance and productivity of the organization. Improper distribution of work and authority increases possibilities of disputes and conflicts within the organization that decreases performance of employees and overall performance of organization. Along with this, labor management issues increase employee absenteeism and turnover that increases overall cost of the organization in the form of new recruitment and training programs for new employees.

Managing the Effect

Organization can manage these effects through managing the labor issues. In order to resolve labor management issues, it is important to provide equal employment opportunity for all employees. Additionally, organization should give responsibilities and authorities according to the skills and knowledge of employees. With the help of motivational tools and incentive plans, organization can manage negative effects of labor issues (Hayes & Ninemeier, 2008).

Guest Recovery

The experience of guest on hospitality industry is paramount. It impacts on retention rates, referrals and success and failure of the organization. Guest recovery means how the organization works on complaints of their guests to retain them or invite them for next time (Ellis, & White, 2000). In guest recovery, customers give a second chance for correcting the mistakes or resolving the complaints.

Importance of Guest Recovery

In hospitality industry, guest recovery is important due to helpful in improving customer satisfaction and reducing cost. In this industry, customer satisfaction is important to increase sales and positive word-of-mouth publicity. If customers have any complaint regarding the company, it is necessary for the company to please the guests and provide them better services with improvement. It is important for managers and owners to give value customers’ comments to improve their loyalty (Sturman & Corgel, 2011).

Guest Recovery Strategies and Risks

For the guest recovery, organizations can utilize contact center, knowledge management and CRM solutions that have complete database, tastes, preferences and past purchase behavior of customers. It helps the organizations to handle the customers with changing demands and negative experience (Ford, Sturman & Heaton, 2011). Along with this case study writing help, some risks are involved with guest recovery such as misinterpretation of customers’ demands, negative experience for customers; lose of customers and negative publicity from unsatisfied customers (Ellis, & White, 2000).

 

References

 

Ellis & White, J. (2000). National Pool and Waterpark Lifeguard Training. USA: Jones & Bartlett Learning.

 

Ford, R. C., Sturman, M. C. & Heaton, C. P. (2011). Managing Quality Service in Hospitality: How Organizations Achieve Excellence in the Guest Experience . USA: Cengage Learning.

 

Hayes, D. K. & Ninemeier, J. D. (2008). Human Resources Management in the Hospitality Industry. USA: John Wiley & Sons.

 

Olsen, M. D., Tse, E. C. & Joseph, J. (2008). West Strategic Management in the Hospitality Industry. USA: Pearson Prentice Hall.

 

Reichel, A. (2002). Strategic Management: How to Apply it to Firms in the Hospitality Industry The Service Industrial Journal, 329-343.

 

Sturman, M. C. & Corgel, J. B. (2011). The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice. USA: John Wiley & Sons.