Marketing Communication of Apple and Samsung  Assignment Help Introduction

In today’s competitive environment, marketing communication is an essential activity for the companies that brings the

competitive advantages and make the firm leaders in the markets (Koekemoer & Bird, 2004). This  marketing communication case study assignment help paper discusses the strategies that are used by the Apple and Samsung for their tablets in order to differentiate products by using integrated marketing communication and customer message management. This case study help paper also discusses the ways of these firms to maintain positive corporate image. At last, this paper also suggests some recommendations in order to enhance the corporate image in the future.

Strategies to Differentiate Product In order to differentiate the products, both the companies such as Apple and Samsung use different strategies that help the companies to communicate the products and services to the customers effectively. To make effective communication with the customers about tablets, Apple uses different integrated marketing communication such as name and logo. With the help of these communication tools, Apple Corporation differentiates its products like tablets from its competitors in the market. By using integrated marketing communication, company also communicate the product features and technology to the customers that supports the company to attract customers towards the tablets in the market (Goldman & Nieuwenhuizen, 2006). On the other hand, Samsung also use different strategies to make effective communication with the customers in the market. In order to create effective marketing communication, company use technology and provide information about the new features and technology to the customers. It helps the company to attract customers in the market and make supportive integrated marketing communication. In the integrated marketing communication, Apple is also using effective design, pricing and distribution strategy. This helps the company to differentiate its products from the competitors in the market. Company focuses on the innovations that brings the competitive advantages to the company and helps in achieving organizational objectives in effective way (Hill & Jones, 2012). It is also identified that Samsung also maintain the customer message support system within the organization. It helps the company to connect customers towards the products and communicate the differentiation of tablets to the customers. To differentiate the tablets from each other, companies also use pricing strategy. Apple Corporation has its own operating system called iOS that create uniqueness in the product and increases the price of tablets. On the other hand, Samsung use Android operating system that differentiates the tablets from the competitors or Apple’s tablets (Hitt, Ireland & Hoskisson, 2012).

Positive Corporate Image Apple and Samsung are the top leading companies in the information technology industry. Both the companies produce and market several and innovative products and services that helps the companies to maintain their marketing image. Through the innovative and new products and services, Apple becomes a leader in the market. Company has lots of patents that help the company to attract the customers in the market. The design of the tablets and products also helps the company to maintain the corporate image in the market. It is identified that Apple Computers designs the tablets according to the affordability and the needs of the customers that helps the company to design the products (Franzen & Moriarty, 2008). It supports the company to build the corporate image in the mind of customers. To make positive corporate image, Apple Company also established its own stores in selected cities that helps the company to deliver company’s products at right time with the low cost. This helps the company to make effective communication with the customers and make supportive relationship that helps in improving the corporate image in the market. On the other hand, Samsung is also maintaining a positive corporate image in the market. Through the new applications and design of the products, company maintains the positive corporate image. The price of tablets also plays an important role in order to increase in positive corporate image of Samsung. Company offers low price on the tablets that supports the company to attract customers in the market and achieve maximum profits. This helps in maintaining the corporate image of the company (DuBrin, 2010). To maintain the positive corporate image, Samsung also use effective logo that successfully communicates the corporative identity. Opening of Samsung stores also supports the company to make effective marketing communication with the customers and in improving the corporate image in the market place.

Recommendations to Enhance Corporate Image In order to increase in the corporate image, Apple and Samsung will consider some recommendations. These recommendations will be as followed:

Corporate Social Responsibilities: To enhance the corporate image, both the companies Apple and Samsung should make strategies to follow corporate social responsibility. In this, companies will help local people and society by providing them education, employment and basic needs. It will be helpful for these two companies to attract people and influence them towards the company in effective way. In corporate social responsibilities, both the companies will also show their commitment towards the environmental safety and will also establish such practices that protect the environment from the pollution (Visser, Matten & Pohl, 2010). These practices by the companies will be beneficial in enhancing the corporate image in the market, where the companies operate their business.

Supportable Consumer Services: Apple is a leading company but the company has selected customer stores in selected cities, it creates the problems for the customers to connect with the company and its products. In order to enhance the corporate image, Apple Computers will launch new stores at the different locations. This will support company to attract customers and provide the products and services at right time with low cost to them. On the other hand, Samsung will also need to establish customer support services in different locations of a country (Ormeno, 2007). Through receiving effective customer support, customer will easily attract towards the company that will support company in increasing the corporate image in the market.

Use Internet Marketing: In order to create effective marketing communication and to enhance the corporate image, both the companies should use internet marketing to sell and market the new products and services. In this, companies will use effective advertising, search engines and banner ads for the marketing of products and services. This will support the companies to introduce new products in the market and aware the customers about the features of the products (Duhe, 2007). This will be helpful in enhancing the corporate image in the market.

Conclusion Therefore, Our business assignment help experts concluded that Apple and Samsung are the two major competitors that covers most of the information technology market. In order to make difference between products and services, these companies use innovative strategies such as product uniqueness, pricing and branding strategy. These strategies help the companies to make effective differentiation in the products. Through the effective marketing communication with the customers, these companies are able to make a positive corporate image in the market. To enhance the corporate image, these companies should develop strong CSR practices in order to influence the thinking of customers towards the products and services.

References DuBrin, A. J. (2010). Impression Management in the Workplace: Research, Theory, and Practice.USA: Taylor & Francis US. Duhe, S. C. (2007). New Media and Public Relations. USA: Peter Lang. Franzen, G. & Moriarty, S. E. (2008). The Science and Art of Branding. USA: M.E. Sharpe. Goldman, G. & Nieuwenhuizen, C. (2006). Strategy: Sustaining Competitive Advantage in a Globalised Context. South Africa: Juta and Company Ltd. Hill, C. W. L. & Jones, G. R. (2012). Strategic Management: An Integrated Approach. USA: Cengage Learning. Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2012). Strategic Management Competitiveness & Globalization: Concepts and Cases. USA: Cengage Learning. Koekemoer, L. & Bird, S. (2004). Marketing Communications. South Africa: Juta and Company Ltd. Ormeno, M. (2007). Managing Corporate Brands: A New Approach to Corporate Communication. USA: Springer. Visser, W., Matten, D. & Pohl, M. (2010). The A to Z of Corporate Social Responsibility. USA: John Wiley & Sons. Get US and Australia US  strategy case study and assignment help with our experts. From our US and Australian assignment writing help experts, you will get complete and original assignment help services with recent example and good number of references. You can also check our youtube video for how to get case study assignment help from assignmenthelpexperts com