Marketing Environment Forces Assignment Help

Marketing environment forces have direct or indirect impact on the organization’s acquisition of inputs such as raw materials, natural resources, information, human, etc. and creation of outputs like goods and services. As per Marketing assignment help, environment forces are always dynamic and changes, thus, create uncertainty, opportunities and threats for marketers. These forces can be divided into two parts macro and micro marketing environment forces. Following is the description of three marketing environment forces that will impact on laundry detergent: Direct and Substitute Competition: It is one of the most important marketing environment forces that will impact on Laundry detergent product.

In this concern, the nature and the degree of competition in a particular product area from similar products are analyzed (Dibb & Simkin, 2008). In addition to this, the possibility of competition from substitute products is also analyzed. Mainly, the market for detergent is consisted of three segments such as synthetic detergent powders, synthetic detergent bags and laundry soaps (Baker, 2010). In this way, the main substitute for laundry detergent is laundry soaps that can impact on the sales volume of the product. In addition to this, availability of substitute products can affect the pricing and marketing strategies of laundry product in the market. For example given by marketing experts, if there are several substitutes available to customers and company is charging higher prices for detergent, customers can switch to substitutes, thus, can cause to loss of market share. Similarly, there are several companies which provide laundry detergent in the market. It is the reason that one company will face tough competition from other marketers. High competition will result in increasing promotional cost and lower prices for customers. Apart from this, it is because to attract customers for the product, the company will need to make effective marketing campaign and use of reasonable prices. Thus, to ensure the success of laundry product, it will be necessary that to analyze the competition with similar product or substitute product in the market. At the same time, companies can also consider whether the market is stable or whether new kinds of competitors are emerging. Technological Forces: Technology is quickly evolving and changing. It impacts on how people satisfy their needs and lead their lives (Dibb & Simkin, 2008). In the market, technology has changed the way of production, distribution, communications and selling. Now a day’s, several techniques are available to the marketers to promote their product or service in the market. By using all these techniques, companies create a positive brand image for their products in the market. Therefore, it can also impact on the laundry detergent. In this concern, if new technologies will not be used by the marketers, they can fail to attract potential customers in the industry. Further, it can cause to loss of significant market share and decrease in profitability to the marketer. Additionally our marketing case study assignment help experts says that, regular changes in the technology can outdated the product features that are used by the company in its laundry detergent. In this way, it can also cause to loss of current and potential customers in the industry. At the same time, if the company is not using upgraded technologies in its production process, marketers will be unable to reduce the production cost and attain different benefits associated with the lower production cost. Thus, it is also necessary for marketers of laundry detergent to analyze technological forces in the market. It is because by implementing effective technologies in the business, they can make their product attractive and can attain competitive advantage in the market. Societal Forces or Culture: It is related to the dynamics and workings of society. Generally, groups and individuals ignore the activities of companies and marketers, if they think that those are not related to their choices and lifestyle. In this way, this force can also impact on the laundry detergent product. For example, due to the green movement and the notion of carbon footprints, in current business environment, consumers are pressurizing companies to produce products which are less harmful to the earth’s environment, produce less waste and are created in a more eco-friendly manner. It is the reason that people will not use the conventional laundry detergents, as they are made from synthetic petrochemicals and impact on environment in a negative manner. At the same time, there are also detergents which leave residues that irritate the skin and dull fabrics. Thus, it will adversely impact on the demand of detergents in the market. Similarly, many detergents contain bleach from chlorine which has been identified as a known carcinogen by the US Environmental Protection Agency. It is the reason that those customers who are eco-friendly avoid the use of such products. Thus, it is necessary for marketers to analyze this force so that they can understand customer’ requirements, need and preferences. If marketers produce eco-friendly laundry detergents, they can capitalize the available environmental opportunities and can mitigate the risk of being failure in the market. Please send us your marketing assignment and get best and original assignment help from our Australian assignment helper experts : info@www.assignmenthelpexperts.com, You can also check our assignment help review.