Marketing Testimonial by US Celebrities Assignment Help

Get marketing assignment help on the following questions: About one in every 5 U.S. advertisements currently includes celebrities. What is a celebrity testimonial? Discuss at one advantage and one disadvantage of celebrity testimonials.  Marketing Assignment Help Paper Celebrity testimonial is the written recommendation from a celebrity or satisfied customer affirming the performance, quality and value of a product or service. It is better mode of promotion with the help of an individual, who enjoys public cognition and uses this cognition on behalf of a consumer good by appearing humor in an advertisement. Testimonials are one of the most potent tools of marketing.


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In addition, celebrity endorsers may be actors, actresses, singers, models, athletes, politicians and business people. One of the advantages of celebrity testimonial is that it is very effective communicative way to convey the message about products and services to the public because using products, which have a believable celebrity relation, consumers can a little bit extra aware of the product and be more interested in that product. This can be enough for the companies to turn buying behavior in favour of their endorsed brand instead of their competitors in the market and enhance brand equity and brand credibility in a short period of time. One of the disadvantages of celebrity testimonial is Vampire effect or overshadowing that means, it can draw attention away from the product. Consumers may only give attention to the celebrity and fail to realize the brand and remember only the celebrity not the message given by the advertising.


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