Online Nike Case Study Assignment Help Introduction: Nike is one of the world’s leading suppliers of athletic shoes and apparel based in the United States. It is also a major manufacturer of sports equipment with revenue in excess of US$18.6 billion. It is founded by Philip Knight as a Blue Ribbon Sports on January 25, 1964 (Nike, 2012).
Benefits of New Attributes and Products: Nike can improve their customer satisfaction level and create long-term loyalty relationship with the help of new attributes of products. In addition, Nike can improve their performance in searching new design and style of shoes (Kahraman, Büyüközkan & Ate? 2001). It is also observed that Nike can improve business performance of their company as well as expand their business in different international markets with the help of new attributes and products. At the same time, Nike can analyze customer market, business market and identify new market segments with the help of new attributes of products (Shin & Park, 2005).
Our case study assignment help experts say that satisfaction level of customer can be maximized with the help of new attributes of products. Nike can attract new customers and retain existing customers that is another advantage of applying new attributes. With the continuous use of new attributes of product, Nike can build the customer value and loyalty (Guan, Tan & Chan, 2004). At the same time, Nike can monitor customer value over a period of time as well as improve quality of product and service through new attributes of products. Lifetime value of a customer can also be increased through the new attributes and product (Nigro, 2010).
Disadvantages of New Attributes and Products: At the same time by case study assignment help, there are some disadvantages of new attributes and products for the company. Promotional and advertising cost of Nike may be increased due to continuing change in new attributes of products. Additionally, production cost, inventory handling cost, designing cost and another cost of Nike products may be increased. Overall marketing or promotional strategies of Nike may also be affected by the changes of new attributes of products (Breivik & Supphellen, 2003). Pricing structure of Nike may also be influenced due to new attributes and products within the organization. In addition, it should also be noted down that Nike may lose the brand image and brand loyalty with the negative effect of new attributes and products (Shin & Park, 2005). Hence, overall functioning of Nike can be affected through continues changes in attributes and product.
Consumers’ Reactions towards Change in Product Attributes: Consumers are the final user of the products and services of an organization. They have different perceptions for different products that are available in the market. A customer reacts towards the new attributes and products in the form of buying the products (Blijlevens, Creusen & Schoormans, 2009). The consumers may react in both manners including negative and positive due to new attributes and products. Positively, it may be believed that consumers may have a lot of choices to make a selection of Nike’s products that are totally deepened on the consumers’ tastes and preferences. In addition to this online case study, assignment help stated that it can also be thought that consumers will also observe that Nike products are trendy and have the latest fad due to continues change in their products attributes. It is also conceived that consumers will assume that Nike introduces new products according to demands of consumers. On the other hand, sometimes consumers may react negatively because consumers may feel ‘tired of’ to follow changing products of Nike (Earle & Earle, 2003). It may also imagine that all the consumers cannot follow the changes in the shoes of Nike. So overall, it can say that customers have a significant reaction towards the new attributes.
References:
Blijlevens, J., Creusen, M.H., & Schoormans, J.L. (2009).
How Consumers Perceive Product Appearance Attributes. International Journal of Design, 3, 27-35. Breivik, E & Supphellen, M. (2003).
Elicitation of product attributes in an evaluation context: A comparison of three elicitation techniques. Journal of Economic Psychology, 24, 77-98. Guan, S. U., Tan, P. C., & Chan, T. K. (2004).
Intelligent product brokering for e-commerce: an incremental approach to unaccounted attribute detection. Electronic Commerce Research and Applications, 3, 232-252. Kahraman, C., Büyüközkan, G., & Ate?, N. Y. (2001).
A two-phase multi-attribute decision-making approach for new product introduction. Information Sciences, 177, 1567-1582. Nigro, G. L. (2010).
Designing multi-attribute auctions for engineering services procurement in new product development in the automotive context.
International Journal of Production Economics, 124, 20-31. Nike. (2012). About NIKE, Inc. Retrieved February 18, 2012 from http://nikeinc.com/pages/about-nike-inc Shin, J & Park, Y. (2005).
Analysis on the dynamic relationship among product attributes: VAR model approach. The Journal of High Technology Management Research, 16, 225-239.
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