Strategic Plan for Health Care Organization Service Strategy

Organization Profile

MCH (Monroe County Hospital) is a healthcare organization, which is located in Alabama, USA. MCH is committed to provide excellent health care to the public. This healthcare organization provides world-class facilities to the patient including a full range of services associated with best possible health care. In addition, this organization gives exceptional patient care through dedicated and professional personnel with modern medical and surgical services. Furthermore, an effective R&D system has been developed by the company to provide quality services to the customers. In this assignment help, health organization also focuses on quality management system to improve the quality of its products and services offered to the customers.

Develop a Customer Service Culture: To develop a culture of customer service, for health care, an effective customer relationship management system should be developed by the organization. For this, the organization should develop a strong database of its potential customers that may be from local customers, private customers and other health service companies. On the basis of this data, company can produce quality of services that help in effectively satisfying customer demand. The quality of service should be excellent, regardless of the individual service provider performing the service to attract and retain customers. Additionally, company should choose such intermediaries that will help in providing health care services to the customers properly. Different factors such as how organization differentiates its service from the service of other organizations in terms of excellent care, ease availability, effective interpersonal relationships and promotional tools, quality and cost of service and convenience for booking, etc. should be considered by the managers, so that they can create a culture of customer service within the organization.

Create an Environment for Employees: In healthcare service sector, people are important, so company should select appropriate employees to provide their services to customers effectively. Moreover, for health service services, it is necessary that employees have knowledge about different facilities, services, offers, discounts so that they can offer the services to the customers and deal with problems in an effective way. To provide necessary training to the employees will help the organization to bring out their best efforts and polish hidden skills of employees. The organization should provide advanced technologies and offer compensation plans and other benefits for the employees that will develop a positive environment for the employees within the company.

Link of Strategy with Mission and Vision: This strategy will be helpful to accomplish the mission and vision of the organization. The mission of the organization is to offer empathetic health care services and related information in order to fulfill expectations of the patients with comfort and care at low cost. With the help of this strategy, organization will be able to provide all information related to its health services to the patients in a proper manner. This strategy includes an effective supply chain and quality service and customer relationship management that will enable the organization to satisfy the needs of the patients effectively. The vision of the organization is to provide exceptional healthcare services to the community and to always be responsive to the community’s needs in order to attain business growth. Besides, this strategy will be beneficial to complete the vision of the organization because sound customer care culture, good environment and supportive nature of the employees will help the firm to attract more customers in the market. It will assist the organization to get more revenues with customer satisfaction and strengthen image.

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