International and Domestic Market Strategy Assignment Help

Various companies can expand its business by investing into the other countries. In order to sustain in competitive market environment, companies have to expand its business according to changing market conditions. In this paper, strategies of McDonald related to domestic and international market has been discussed. Along with this investment of McDonald case study assignment help in other countries and its expansion strategy has also been analyzed.

Strategies for Domestic and International Market McDonald is the largest chain of fast food restaurants that serves around 68 million customers in 119 countries. This company has put various efforts in order to make sound position in international as well as domestic market. Case Study Assignment Help[/caption] McDonald is focused towards delivering outstanding experience to its customers across the global level. In order to maintain the success in competitive market environment, McDonald has made strong plans, effective leadership and integrated working environment. Company has made effective plan from its menu to the marketing strategy in order to serve the customers’ needs at global level. McDonald has hired the strong leadership team in order to grab the external market opportunities in the domestic and international market (Menipaz & Menipaz, 2011).

Company is focused towards the right priorities and plans and also makes proper allocation of human resource within the organization. It makes proper allocation of human resource according to the skills and knowledge of employees. This strategy is helpful in serving the needs of diversified customers in international as well as domestic market. Employees in the company have well positioned all the strategies, as per the assistance of the top ma movement in order to drive the business further and achieve the continued profitable growth. Chairman of McDonald has stated that they will improve their operational excellence around the world through new technologies, better training and service enhancement, which will be helpful for the managers and employees in serving the customers in a better way. Company provide product according to the taste and preferences of customers in different countries. For example, McWraps in Europe, Angus Burgers in Australia and coffees and smoothies in US are helpful in attracting the customers from all over the world. Company provides training to the employees in order to develop their skills for serving the customers in international as well as domestic market (International Franchising, 2012).

Cost of Franchisee in other Countries Apart from managing the domestic and international market, company is also focused towards expanding its business in international market. It has been analyzed that through expanding the international presence, company can be able to explore various external market opportunities. While setting the franchise in other countries such as Brazil, Belgium, South Korea, Slovenia, Mexico and Turkey, company has to calculate the overall cost in order to measure the overall profitability. McDonald has to incur the cost in renovation, hiring crew members and franchisee fees in order to set up the business in Brazil. Belgium provides support to the current and potential investors in other countries. In order to set the business in Belgium, McDonald has to consider the taste of European people and incur cost in producing the food according to the taste of Belgium people (AmCham Belgium, 2012). With the modern infrastructure, strong workforce and flourishing economy, McDonald can make effective investment with least cost. Strong workforce is helpful in making effective utilization of resources. Workers in Belgium are highly qualified, multi-lingual and most productive in the overall world. Therefore, it is also fruitful for McDonald to make investment in Belgium, because it has potential to earn high profits and maintain sustainable growth. In case study assignment help of South Korea, stock price is cheap and its economy is growing rapidly. Such type of market condition is helpful for McDonald in setting the franchisee in South Korea. Company has to incur the cost in training human resource in order to develop the skills and knowledge. In order to make investment in renewable resources, McDonald can move towards Mexico. This country has keen awareness of environmental and social benefits of alternative energy resources (Franchising Opportunities, 2012). Therefore, it has been analyzed that it is not much profitable for McDonald to make investment in Mexico. Slovenia is the country for power cogeneration that produces electricity and heat. It has been analyzed that investment of food companies in this country is not suitable. Company has to incur the cost in training the employees for developing the skills of serving the customers’ needs. Turkey is one of the fastest growing energy markets all over the world. It has analyzed that Turkey demand for electricity in Turkey has increased at the annual rate of six percent from the year 2009. Therefore, McDonald has to make investment in the electricity while setting the franchisee in Turkey (Invest in Turkey, 2012). It has been analyzed that from all the above mentioned countries, McDonald should make investment in Belgium due to large amount of skilled workforce. With the help of skilled workforce, company can be able to reduce the overall cost of setting the franchisee in Belgium. Therefore, Belgium is the most attractive international investment for McDonald. McDonald is focused towards spending $5 billion in order set up franchisee in other countries. Company is focused towards opening its outlets in the countries such as Asia, Africa and Middle East. Company is also planning to open around 175-200 restaurants and make 40 percent investment increase. It has been analyzed that Asia is the country that is attractive to make investment for further development. Asia facilitates the cheaper labor and resources, which is helpful in reducing the cost of the company. Therefore, it has been analyzed that out of the various other countries, investor has to make investment in Asia. McDonald still does not have its stores in various countries and its current strategy is to focus towards the area, where they do business. Further, in various markets, it does not have franchisees (Franchising Opportunities, 2012). In order to set up franchisees in other countries, company is focused towards providing the training to the employees about the new cultures and values of other countries. It has been analyzed that making investment in other countries is helpful in increasing the profitability of McDonald and achieve the long term growth.

McDonald Franchisee in Europe Euro has become the standard currency in EU helped McDonald in setting the franchisee in Europe. This company has made sound position in the market of Europe by providing the healthy products to the customers. McDonald has framed its largest restaurants chains in Europe with the help income and employees. McDonald contribution to 2010 EU GDP is equivalent to €9.5 billion. Company has also increased its capital reinvestment in European operations by more than 17 percent. This strategy is helpful in making sound position of McDonald in European market. It has been analyzed that around 99 percent of McDonald food is produced in Europe. Moreover, it also provides business of around 21000 jobs at European food manufactures (London Economics, 2011). Making investment in Europe is helpful for McDonald in increasing its profits and providing effective services to customers. Company makes its major part of investment in European market. Further, it also acquires the resources from European market. It has been analyzed that around 70 percent of McDonald restaurants in Europe are operated by franchisees. Franchisees of McDonald has exclusively committed to individuals rather than the corporations, passive investors and partnership. Therefore, it is identified that Euro as the standard currency in EU helped in developing the McDonald franchisee in Europe.

Opportunities for McDonald McDonald can grab various exciting worldwide opportunities and develop itself instead of looking for franchisee. It has been analyzed that McDonald has made its sound position in the international and domestic market as the chain store. Development of itself is helpful in expanding its business but company will not be able to sustain its competitive advantage. Therefore, it has been analyzed that McDonald is focused towards making franchisee business more effective. With the help of franchisee business, McDonald has gained large amount of profits all over the world (World Energy, 2008). Further, this strategy is helpful in serving the people, anywhere in the world. Company should focus towards exploring the market opportunities, which is helpful in expanding its business of franchisee. Company has to make large amount of investment in order to exploit itself. On the other hand, in order to develop the franchisee business, company does not have to incur the major expenses. Further, company is also able to delegate the authority and responsibility to the other franchise firms. While developing the business by own will lead to the chances of success as well as failure. McDonald has to make investment in developing the skills and knowledge of employees in order to accept changes within the organizational structure (McDonald Annual Report, 2011). Therefore, it has been analyzed that company can be able to earn more profits in franchisee business rather than exploiting itself. References AmCham Belgium (2012). Retrieved from http://www.amcham.be/BusinessInfo/DoingBusinessinBelgium/tabid/84/Default.aspx Franchising Opportunities (2012). Retrieved from http://mcdonalds.com.au/franchiseopportunities International Franchising (2012). Retrieved from http://www.aboutmcdonalds.com/mcd/franchising/international_franchising.html Invest in Turkey (2012). Retrieved from http://www.invest.gov.tr/en-US/sectors/Pages/Energy.aspx London Economics (2011). Retrieved from http://www.mcdpressoffice.eu/downloads/Economic_footprint_Report.pdf McDonald Annual Report (2010). Retrieved from http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/investors-2010-annual-report.pdf McDonald Annual Report (2011). Retrieved from http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/Investors/Investors%202012/2011%20Annual%20Report%20Final.pdf Menipaz, E. & Menipaz, A. (2011). International Business: Theory and Practice. USA: SAGE.World Energy (2008). Retrieved from http://sitemaker.umich.edu/ipe2012/files/0208_mexico_offers_diverse_opportunities_world_energy.pdf Students who need business manageemnt assignment help can touch with our 24X7live support system or can send e-mail at info@www.assignmenthelpexperts.com