Marketing Idea Assignment Help

You are a marketing manager interviewing for a new job at a large automotive company. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decide to study the company as well as some of the company’s future marketing ideas. One of the company’s ideas is to phase out its large, profitable SUV line of automobiles to focus on smaller, more fuel-efficient cars.

 

In your discussion of marketing assignment help, describe the pros and cons of this marketing idea proposed by the company from both a financial and non-financial perspective Marketing Idea Assignment Help Solution Pros and Cons of Marketing Idea Automotive company have to make changes in its marketing strategy according to the prevailing technologies.

 

Marketing manager includes the assertion that SUV’s and pickup trucks are more profitable than small cars, but these cars are not fuel efficient. Therefore, in order to capture the large part of the market, marketing manager has focused towards small and more fuel-efficient cars. Every customer is focused towards minimizing their fuel consumption and also wants better services.

 

This marketing idea will be helpful for attracting the middle-class people and also give better performance in city driving. As per our business assignment help experts, this strategy also helps the companies to meet its CAFÉ (Marketing Advertising Plan Assignment Help) targets. Due to this reason, companies are focused towards accepting lower profit margins. Through each small car, a company can be able to sell the more big cars. Therefore, marginal profit of selling the small cars includes the profits on big cars.

 

The marketing manager has also adopted this strategy in order get the customer loyalty. With the fuel efficiency and high quality, the company can be able to retain the existing customers and also attract the new customers. This strategy also provides more scope for the differentiation with big cars. On the other hand, it has been analyzed that small cars are highly priced sensitive then the big cars and prices fluctuate rapidly in case of small cars. Further, a technology that has been used in increasing the fuel economy has also been used in increasing the horsepower.

 

In such a case, consumers will found greater value in vehicle power and size than in the fuel economy. Through the SUV cars, manufacturers can be able to offer a better ratio of perceived value to the production cost. Companies also have to face the tough competition in small car segment and made efforts in order to provide better services at least cost. Fuel efficiency standards make the cars more expensive to produce. Therefore, companies have to make the optimum utilization of human and technological resources in order to reduce the overall cost.

 

Companies also have to do the efficient marketing in order to influence the customers about the characteristics of the small cars. High-class people are more focused towards luxury cars in place of fuel-efficient cars. Therefore, companies may not be able to capture the high-class people. Thus, it has been identified that companies have to adopt the suitable marketing ideas according to the change in customers’ needs and demands.

 

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