Small Business Plan Assignment Help Business and Customers
In order to start a new small business in Australia and US, restaurant services is selected. The main reason of selecting this business is that it is more remunerative and also has associated with no or little risk. Entrepreneur also selected this business due to availability of different benefits such as probability of huge profits, huge demand for restaurant business and easy to start as limited resources are required in terms of capital and human resources. Company will target different customers such as school and college students and professional and young couples. The mission statement of restaurant will be: “to develop value and make a difference for our services to inspire moments of happiness”. Today’ business environment is rapidly changing and highly competitive and it is the reason that it is necessary for 
marketers to differentiate their services from competitors (Hill & Jones, 2012). Through innovative and creative ideas restaurant will make necessary amendments in the business that will be helpful in creating differentiation in the market for services. In addition to this, the company will also provide additional services to its customers that are not provided by the competitors in order to make differentiation. It will be beneficial in order to attract several customers in the market and to ensure about the long-term profitability of the business.
Vision of the Company The vision statement of the company will be, “to be a sustainable market leader in the industry by continuously attaining business growth”. It shows that the company is interested to attain regular growth in the business so that it can be a sustainable market leader in the market. The company will also differentiate its services in the market; thus, will be effective to attain a sustainable competitive advantage over competitors. In this way,US and Australia company will be able to attain its vision in an effective and efficient manner.
Business Principles and Values As per Australia experts of assignment, following are some values and principles that will be considered by the restaurant while operating the business: Quality: Company will focus on enhancing customer satisfaction by delivering quality of services, anticipating consumers’ needs and requirements and exceeding their expectations. Company will attain a competitive advantage in the market through developing a strong customer base of loyal customers (Matthiesen, Hasel & Tissington, 2009). Integrity: Company is committed to act in an ethical manner. All people at the restaurant will follow ethics while operating the business. Company will focus on promoting human welfare and the good by delivering effective customer services. Culture: Restaurant will be aimed to build a strong organizational culture, where, people will share knowledge, attitude, values, beliefs, hierarchies, religion, roles, etc. Company will focus on building effective communication to enhance the organizational effectiveness. In order to shape a better future, company will concentrate on developing good leadership in the business (Hitt, Ireland & Hoskisson, 2010). Social Responsibility: In social responsibility value, the company will contribute to the welfare of different communities. Restaurant will lead economic development by the creation of economic and social opportunities. In addition to this, it will also create diverse, healthy and safe work environments to motivate the employees to improve their performance as well as to enhance their commitment towards organizational goals and objectives (Fullen & Podmoroff, 2006). If people at restaurant will follow all these principles and values, it will be beneficial for the company to be a market leader in the industry as well as to attain success in the market.
Organization’s Strategic Direction Vision, mission and values are effective tools to guide the organization’s strategic direction. Vision statement of the organizations defines their future goals or what the company wants to be in future (Enz, 2009). In this way assignment help of small business, they guide firm’s strategic direction, as company’s making appropriate strategies and manage their resources accordingly to attain their long-term goals. Company’s mission statement helps in determining what strategic and operational goals and objectives should be set. Additionally, it also guides to set the boundaries for how resources should be allocated in order to optimize their use and to attain the business goals (Harrison & John, 2009). At the same time, mission statement also helps in recognizing the company’s strength and guide employees how to direct their efforts to take advantage from strengths. Concurrently, values guide organizational decisions and behavior. They help in determining company’s attitude towards treatment of various stakeholders groups and social responsibility (Ellis, 2011). Further, companies make appropriate strategies, in which, they define how it will serve particular stakeholders needs.
Addressing Customers Needs and Achievement of Benefits As per assignment help experts of business, For a small restaurant business in US and Australia, it is necessary to focus on customers’ needs to get success in the market. Restaurant owner will address customers’ needs through use of more efficient technologies and strengthen communication with customers (Berndt & Brink, 2004). It will be helpful for the company to build strong relationship with customers and deliver effective customer services. Organizations follow a process or different steps so that they can address customers’ needs. These are as below:
- Conduct a market research in order to analyze the needs and requirements of the customers.
- Hire experts to analyze consumer buying behavior.
- Analyze customer data to know about the potential customers (Back, Krogh, Seufert & Enkel, 2005).
- Analyze the flow of communication with the current and potential customers.
- Identify competitors’ strategy in order to create differentiation in the market.
- Delivery of effective customer services as per needs and requirements of the customers.
All these stages will also be followed by the restaurant to address the customer’s needs. At the same time our business assignment help experts says that, there are several ways through which, companies attain benefits in the market. Companies concentrate on producing and delivering good quality of products and services, maintain trust and good relationship with different stakeholders, make regular innovation in the products or services, motivate employees to improve performance and following social responsibilities effectively so that they can attain organizational benefits (Armstrong & Brown, 2006). Restaurant will also attain benefits though focusing all these activities. Along with this, company will also focus on attaining sustainable competitive advantage over competitors by following the organizational values in an effective way. References Armstrong, M. & Brown, D. (2006). Strategic Reward: Making It Happen. UK: Kogan Page Publishers. Back, A., Krogh, G. V., Seufert, A. & Enkel, E. (2005). Putting Knowledge Networks into Action: Methodology, Development, Maintenance. Germany: Springer. Berndt, A. & Brink, A. (2004). Customer Relationship Management and Customer Service. South Africa: Juta and Company Ltd. Ellis, S. E. (2011). Strategic Planning in Student Affairs: New Directions for Student Services. USA: John Wiley & Sons. Enz, C. A. (2009). Hospitality Strategic Management: Concepts and Cases. USA: John Wiley and Sons. Fullen, S. L. & Podmoroff, D. (2006). How To Write A Great Business Plan For Your Small Business In 60 Minutes Or Less. US: Atlantic Publishing Company. Harrison, J. S. & John, C. H. (2009). Foundations in Strategic Management. USA: Cengage Learning. Hill, C. W. A. & Jones, G. R. (2012). Strategic Management: An Integrated Approach. USA: Cengage Learning. Hitt, M. A., Ireland, R. D. & Hoskisson, R. E. (2010). Strategic Management: Competitiveness and Globalization, Concepts. USA: Cengage Learning. Matthiesen, J., Hasel, M. & Tissington, P. (2009). How to Write Successful Business and Management Essays. USA: SAGE. You can avail 24×7 original business and small business case study assignment help services from our experts. You can also first check our assignment writing services then you can confrim your assignment with us.