Brand Loyalty for Apple Case Study Assignment Help

Today, customers find it really difficult to select a brand due to competitive environment and availability of number of brand. Still, in this kind of environment some brand are capable enough to create brand loyalty and among them one is Apple. A friend of mine is really fond of Apple products whether it is iPhone, iPod, laptop, desktop etc. Once, when I meet him, I Interview him about the reason behind his craziness of buying all Apple products. Then, he replied that Apple in particular has something special that its competitors don’t have. Apple don’t prefer asking their customers about what they should innovate next, because they just do it on their own with technological advancements. Apple company leaders are really visionaries and have clear vision to what they need to innovate next. In regular intervals it keep updating its iPhone versions with latest features that make me crazy to try something new every time. Apple Company believes in revolution of gadgets and phones as well as it is really a premium brand with unique and higher level quality. Another aspect driving me towards Apple brand like iPhone are premium quality instilled with the help of price and quality. The premium quality attribute associated with Apple brand helps its customers in having a clear brand image of Apple products. Most of the people believe that Apple products are the most expensive, because they are best. The company designs its products by ensuring they are of the highest quality and cutting-edge design. As well, I also have an emotional connection with Apple products and would prefer Apple products only as it provides me all I want such as high class status, pride feeling of using high tech gadgets, premium value etc. The company advertisements and meaning behind them, really direct me towards emotionally attached with Apple products. Use of Internet and social media in ads is really effective and make it easy for me to have all information at once as well as connect with its representatives if any problem. In my opinion, I am loyal to Apple because it gives me a best personal computing experience along with latest technologies.

Analysis of the Interview With the interview of my friend, it can be said that the brand equity of Apple is really significant in the market. The brand value and strength is really high in the market. My friend is really familiar with the Apple brand and holds favourable positive strong and typical brand associations in the memory. The brand equity is high because its brand image depends on various significant parameters such as premium quality brand, providing high tech features etc (Nagel, 2010). On the basis of information collected in the interview, it can be said that Apple earning potential in long-run is really high in comparison to its competitors. The price premium charges by Apple over non-branded products are really high and this is also a reason of its strong brand equity. The key factors used by Apple to create strong brand equity are brand awareness, brand associations, brand loyalty, perceived quality, and other proprietary brand assets. Apple products brand loyalty is significantly based on its brand awareness, association, and perceived quality. Customers know that it is premium quality product, which means providing high quality features and facilities. In addition to brand equity our case study experts says that, another key aspect that directed Apple towards brand loyalty is its effective brand positioning. Apple positions its products on the basis of attribute and its users. In addition to this, the company have position itself as a certain type of customer that are the customer that prefer to buy premium quality products. If, Apple would position itself as a company serving lower class people, customers from upper class would not buy its products. So, the customer base targeted by apple is quite clear that in turn make it easy for the company to position its products and attract customers towards using its products. Avail Apple case study assignment help and business assignment help of any topic from our experts. Our business experts are available 24X7 for assignment help and ensure you that you will get original and complete assignment help services of all subjects.  For assignment help can touch with our 24X7 live support system or can send e-mail at info@www.assignmenthelpexperts.com