Decision Making and its Impact is a five-step process that involves problem identification, generation of alternatives, analysis and selection of best alternative, implementation of selected alternative and control (Williams & Williams, 2007). If decisions are taken effectively, they can impact the business positively. There are various examples that support this argument.
Scenario: Our assignment help experts selected the Starbucks company. Starbucks a large coffeehouse of USA was criticized due to its business practices. So, to handle these criticisms, the company had taken several innovative decisions. As a part of these decisions, the company adopted an eco-friendly approach to produce coffee cups and ensured 100% reusable cups for coffee. Along with this, Starbucks also ventured with several NGOs in the path of developing a sustainable environment (Starbucks Corporation, 2011). This decision of Starbucks resulted into positive impact for the business of the company. The brand image of Starbucks has improved efficiency and people started to visit the stores of Starbucks frequently due to its go green approach. Under a part of its go green approach, Starbucks also designed the stores with greener interiors that attracted people positively. Following steps have been implemented by Starbucks in the execution of its environmental sustainability decision:
Recycling and reducing waste: The Company has taken initiative to reduce the waste generated in the storesby using business assignment writing. Along with this, recycling of this stored waste is also done at Starbucks stores by using commercial recycling services. In 2007, the company had started to offer front of house recycling and later also offered such kinds of services in Seattle, San Francisco and Toronto. In 2011, a comprehensive recycling program was implemented by Starbucks with a methodological approach in 6 U.S markets and further applied similar approach in eastern Canadian markets and British Columbia (Starbucks Corporation, 2011). Furthermore, as a part of its recycle strategy, the company also adopted the approach of using greener and recyclable cups for consumers. In 2006, it launched hot beverage coffee cup with 10% post consumer recycled fiber. In 2008, the company used new plastic cup that had less impact over environment. In 2009, the company also hosted Cup Summit in Seattle to get some ideas for comprehensive recyclable cup solution. In 2010, the company attended 2nd cup summit to continue its cup recycling. Along with this, the company also focused over the development of recyclable cups and increasing their use among its consumers in the stores (Starbucks Corporation, 2011). It also offers 10% discount to customer who use their reusable mugs in the stores in U.S and Canada.
Green Building: Starbucks has also implemented LEED certified standards to build green stores. To ensure greener stores, the company uses efficient lighting, air conditioning systems and energy star rated equipments. It uses less toxic materials to ensure indoor air quality of stores. Starbucks assures greener stores by recycling milk cartons and cardboards, diverting construction waste to recycling facilities and sourcing building material at regional level. Additionally, Starbucks also provides environmental education message to customers and store partners in Store. It also worked with U.S Green Building Council to achieve LEED certification.
Explore Green Store: The Company uses ways to reduce the use of energy and water in its stores to develop more green stores. Finishes, paint and adhesive used in stores are low or no VOC to avoid any interference with coffee aroma in stores. The company uses sustainable materials in stores like reclaimed material for serving bar. Starbucks uses repurposed coffee bags in its stores at the wall. Recycled napkins, coffee bags, cup sleeves, shopping bags and pastry bags are also the part of green stores used by Starbucks. Along with this, brochure and signage are also printed on recycled paper and it also uses drink carriers.
Climate Change: The Company has also partnered with Conservation International to perform pilots to conserve & restore natural habitat, improve coffee production and identify opportunities to allow access of farmers to forest carbon markets. To measure the impact of environmental footprint, the company has also executed inventory of greenhouse gas emissions. The company has also engaged 29 communities in different locations to provide them coffee growing traditions. Climate change strategy of the company involves collaboration and advocacy for energy conservation and renewable energy (Starbucks Corporation, 2011).
Energy: To conserve energy, the company has used LED bulbs for lighting. Similarly, Starbucks also used energy management system to address the challenges of heating and cooling that reduced HVAC consumption by around 20%. The company has also purchased renewable energy credits in 2011 that was equally to 50% energy consumption of its stores at global level. Water: For water conservation, the company has implemented new water filtration system in 2011 that reduced 50% of water wastage of the company. The company has also replaced 1000 filtration system as a proactive initiative. Starbucks has also started to use advanced analytics to assess the inordinate water amount used by stores. It uses effective water fixtures like spray heads, low flow faucets etc to ensure proper water management.
Analysis and Evaluation: Implementation of environmental friendly decisions in the form of environmental innovation resulted into improved business prospects for Starbucks. If the decisions are taken with proper analysis and evaluation of all available opportunities, it is possible to achieve the expected goals and resolve the issues (Harvard Business Review, 2011). As per my evaluation of the scenario on Starbucks, it can be stated that effective decisions really result into positive impact for the business whether it is small size or large size. It is so, as now Starbucks enjoys the title of the environmental friendly firm. Starbucks have also reduced its environmental footprints significantly that is big achievement in its business growth and will strengthen its brand image. you can also avail business decision-making case study assignment help services.
References: Harvard Business Review. (2011). Harvard Business Review on Making Smart Decisions. USA: Harvard Business Press. Starbucks Corporation (2011). Retrieved from http://www.starbucks.com/responsibility/environment/recycling Williams, S., & Williams, N. (2007). The Profit Impact of Business Intelligence. CA: Morgan Kaufmann.
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