Customer Driven Marketing Strategies Assignment Help Customer Drive Marketing Strategies

Marketing strategies play an important role in the growth of firm by increasing the customer awareness and their

 satisfaction from the organizational products and services. Currently, most of the marketers are focused to design the customer driven marketing strategies, so that their attraction towards the organizational products and services could be improved. To design customer driven marketing strategies, marketers use four different marketing concepts. First of all, the markets are divided up in the groups, which are meaningful for the firms’ products that are termed as market segmentation (Kotler, 2010). Next, the marketer identifies the group of customers, which would be served with the organizational products and services more effectively that is termed as targeting. After this our marketing assignment help experts says that, marketer identifies the needs and wants of the customers and creates the market offering using differentiation to serve the target customers in a best way (Kotler, 2008). It is also aimed to position the offering in the consumers’ mind positively as per their needs, which increases their satisfaction. The pricing and promotion strategies are also determined with the convenience of customers and their ability to pay for a particular product or services, which also facilitates the customer driven marketing strategies. Marketer not only includes the customer needs, but also considers the needs of other stakeholders too, which helps to construct an integrated marketing program. The integrated marketing program provides superior value to the firms by increasing the satisfaction of all stakeholders (Kotler, Bowen & Makens, 2011). It is because to construct the integrated marketing program, the needs and wants of marketplace and customers is understood to design customer driven marketing strategies and then marketing mix is used to design in an effective way by seeking that how the value could be created for customers, so that organizational and customers’ interest could be fulfilled appropriately (Kotler, 2010). References Kotler, P. (2008). Principles of Marketing (12^th ed.). USA: Pearson Education Inc. Kotler, P. (2010). Principles Of Marketing: A South Asian Perspective (13^th ed.). USA: Pearson Education Inc. Kotler, P., Bowen, J.T. & Makens, J.C. (2011). Marketing for Hospitality and Tourism (5^th ed.). USA: Pearson Education Inc. Students who need business manageemnt assignment help can touch with our 24X7live support system or can send e-mail at info@www.assignmenthelpexperts.com